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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Programme: Intervarsity: Kovsies vs Pukke, 3 & 4 August
2007-08-03

Vrydag, 3 Augustus / Friday, 3 August

Netbal / Netball

Fanie du toit-sportterrein / Sports fields

16:00

Soetdoring vs Minjonet

 

Emily Hobhouse vs Eikenhof

17:00

Vergeet-my-nie vs Wanda

 

Bellatrix vs Sonnedou

18:00

Wag-‘n-Bietjie vs Heide

 

Roosmaryn vs Vergeet-my-nie(pukke)

SOKKER / SOCCER

Fanie du toit-sportterrein / Sports fields

16:00

Dames / Ladies

18:00

Mans 2de span / Mens 2nd team

20:00

UV 1/UFS 1 vs ALS PUK Tawana

Muurbal / Squash

Binnenshuis Sportsentrum / Indoor Sports Centre

18:00

 

Vlugbal / Volleyball

Binnenshuis Sportsentrum / Indoor Sports Centre

18:00

Mans / Men

Basketbal / Basketball

Binnenshuis Sportsentrum / Indoor Sports Centre

20:00

Mans / Men

Saterdag, 4 Augustus / Saturday 4 August

Netbal / Netball

Fanie du Toit Sportterrein / Sport Fields

08:30

UV 0/19B/UFS U/19B vs PUK3

09:30

UV 0/21 / UFS U/21 vs PUK2

 

UV 0/19A/UFS U/19A vs PUK 0/19 / U/19

11:30

KOVSIES 1 vs PUK1

Skaak / Chess

Natuurwetenskapgebou / Natural Science Building

09:00

 

Gholf / Golf

Potch

06:30

 

Hokkie / Hockey

Astro 1 & 2

08:30

Wag-‘n-Bietjie 1 vs Wag-‘n-Bietjie

 

Sonnedou vs Bellatrix 1

09:20

Roosmaryn vs Heide 1

 

Soetdoring vs Kasteel 1

10:10

Vergeet-my-Nie vs Republiek 1

 

Emily Hobhouse vs Dinki 1

11:30

UV 2/UFS 2 vs PUK 2 Dames/Ladies

13:00

UV 1/UFS 1 VS PUK 1 Dames/Ladies

Rugby

Olënpark A & B, Potch Dorp

08:30

Veritas vs De Wilgers                               

 

Reitz vs Villagers

09:45

Vishuis vs Overs

 

JBM vs Patria

10:00

Colts vs PUK Uitnodigingspan / Invitational  team

11:00

Karee vs Veritas (PUK)

 

Armentum vs Heimat

11:10

0/19’s / u/19’s

12:30

0/21’s / u/21’s

 

Ritsims vs Puk Jongspan

14:20

Irawas vs Ibbies

16:30

SHIMLAS VS PUK 1

Tennis

Fanie Du Toit-sportterrein / Sports Fields

08:30

Mans & Dames /  Men & Ladies

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