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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Ecofeminism a possibe solution to impending famine
2016-05-12

Description: Ecofeminism Tags: Ecofeminism

Dr Inge Konik (right) is pictured with her postdoctoral supervisor, Prof Bert Olivier, Senior Research Professor at the Department of Philosophy.
Photo: Valentino Ndaba

In view of the environmental and social problems faced in South Africa today, researchers such as Dr Inge Konik are hard at work mapping these issues and seeking long-term solutions. Dr Konik,  a lecturer in the Department of Journalism, Media and Philosophy at the Nelson Mandela Metropolitan University (NMMU) shared her views in a presentation on 6 May 2016. She spoke about revaluing indigenous ways of life and subsistence-focused lifeways, linking this to materialist ecological feminism, or ecofeminism for short.

Dr. Konik’s presentation, hosted by the Department of Philosophy at the Bloemfontein Campus of the University of the Free State (UFS), was entitled: “Transversal reflections on ecological feminism and ubuntu.” The research underpinning the presentation derived from Dr Konik’s doctoral thesis which was supervised by Ariel Salleh (University of Sydney) and Andrea Hurst (NMMU).

Dr Konik’s research suggests that ecofeminism - which is a convergence between environmentalism and feminism - may hold the answers to the question of how we may work against environmental and social injustices. She also proposed that society look back toward subsistence communities of the past, and those currently being marginalized in our industrial societies, and linked the values evidenced in the practices of these communities to the African philosophty of ubuntu. In order to solve  complex contemporary challenges Dr Konik suggests that we combine these seemingly disparate theoretical frames - ubuntu and ecofeminism - by applying a transversal approach, which involves openness to dialogue  between traditions.

“My focus was on ecological feminism and critical theory and very specifically on South Africa, given the challeges South Africa faces - the environmental and social challenges and what kind of frameworks would be helpful,” said Dr Konik, who will officially become a postdoctoral research fellow at the department as of July 2016.

Prof Pieter Duvenage, Head of the Departement, stated that compelling research outputs are anticipated from Dr Konik as a fellow.

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