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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Six Kovsies included in Mail & Guardian’s top 200

2017-07-28

The Protea Karla Mostert, who is busy with her master’s degree
in Dietetics at the UFS, experienced a wonderful year
on the netball court. Photo: Johan Roux

Being on the Mail & Guardian 200 Young South Africans list for 2017, gives her a platform to share with South Africa what she does. This is according to Candice Thikeson. “I want to inspire people to follow their passion and pursue their dreams, and Mail & Guardian 200 Young South Africans allows me to do so.”

The art historian, who is included in the Arts & Entertainment category, is one of six current and former students of the University of the Free State (UFS) featured in the prestigious list. The others are Zola Valashiya (Civil Society), Lerato Machetela (Education), Thapelo Mokoatsi (Film and Media), Karla Mostert (Sport), and Nokuthula Sithole (Politics & Government).

Every year, the Mail & Guardian honours exceptional young citizens under the age of 35 who has made an impact in their respective fields. A special event for this year’s chosen ones was hosted at Emperors Palace in Johannesburg on 29 June 2017.

Making a statement for art historians
Thikeson, a Mandela Rhodes Scholar, Bright Young Mind, and recipient of the Abe Bailey Travel Bursary, says she feels honoured. “To me, this means that the impact I am making in the arts is being felt. There are very few art historians in South Africa, and because of this, people don’t often know what this profession entails.”

Inspiring people from all walks of life
She says the reaction from friends, family, colleagues, and acquaintances have been overwhelming. “The most heart-warming thing for me has been having men tell me that I inspire them. As women, we are often told that we are inspirations for little girls, but women can and do inspire, challenge, and motivate men too.”
She was appointed as a junior lecturer in the Department of Art History at the UFS in January. This, and being a Mandela Rhodes Scholar, is some of her career highlights. She is also enrolled for a research master’s degree in Art History and Image Studies.

UFS students on the Mail & Guardian 200 Young South Africans list:
• Zola Valashiya (Civil Society) – Co-founder and director, Debate Afrika
• Lerato Machetela (Education) – Psychologist
• Thapelo Mokoatsi (Film and Media) – Historian and academic
• Karla Mostert (Sport) – Netball player
• Nokuthula Sithole (Politics & Government) – Activist
• Candice Thikeson (Arts & Entertainment) – Art historian

View the Mail & Guardian 200 Young South Africans here.

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