Latest News Archive

Please select Category, Year, and then Month to display items

UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Project aims to boost science pass rate

2009-01-19

Attending the launch of the HP grant of about R1 million to the UFS are, from the left: Mr Leon Erasmus, Country Manager for HP Technology Services in South Africa, Prof. Teuns Verschoor, Acting Rector of the UFS, and Mr Cobus van Breda, researcher at the UFS's Centre for Education Development and manager of the project.
Photo: Lacea Loader

The University of the Free State (UFS), in partnership with computer giant Hewlett Packard (HP), wants to boost the pass rate of its science students by using mobile technology.

The UFS is one of only 15 universities across Europe, the Middle East and Africa and the only university in South Africa to receive a grant from HP to promote mobile technology for teaching in higher education valued at USD$ 100,000 (or about R1 million). Altogether 80 universities from 28 countries applied for the grant.

“Last year HP invited a number of selected universities to submit proposals in which they had to explain how they are going to utilise mobile technologies in the redesign of a course that is presented at the university. The proposal of the Centre for Education Development (CED) at the UFS entitled “Understanding Physics through data logging” was accepted,” says Mr Cobus van Breda, researcher at CED and manager of the project.

According to Mr van Breda, students who do not meet the entrance requirements for the three-year B.Sc. programme have to enroll for the four-year curriculum with the first year actually preparing them for the three-year curriculum.

In order to increase the success rate of these students, the project envisages to enhance their understanding of science principles by utilising the advantages of personal computer (PC) tablet technology and other information and communication technologies (ICT) to support effective teaching and learning methodology.

“By using PC tablet technology in collaboration with data-logging software, a personal response system, the internet and other interactive ICT applications, an environment different from a traditional teaching milieu is created. This will consequently result in a different approach to addressing students’ learning issues,” says Mr van Breda.

The pilot project was launched during the fourth term of 2008 when 130 first-year B.Sc. students (of the four-year curriculum) did the practical component of the physics section of the Concepts in General Science (CGS) module by conducting experiments in a computerised laboratory, using data-logging software amongst other technology applications. “The pilot project delivered good results and students found the interactive application very helpful,” says Mr van Breda.

”The unique feature of the latter is the fact that real-life data can be collected with electronic sensors and instantly presented as computer graphs. It can then be analysed and interpreted immediately, thus more time can be devoted to actual Science principles and phenomena and less time on time-consuming data processing,” says Mr van Breda.

The CGS module can be seen as a prerequisite for further studies in physics at university level and in this regard it is of essence to keep looking for new models of learning and teaching which can result in student success. This year the theoretical and practical component of the physics section of the CGS programme will be done in an integrated manner.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
16 January 2009

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept