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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Kovsie first-years get ready for great things

2011-01-16

Prof. Jonathan Jansen (Vice-Chancellor and Rector of the UFS) with two of the first-year students.
- Photo: Lize-Mare Smit

“One thing I can assure you: here academic work comes first.” This was how Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), set first-years parents’ minds at ease during the welcoming events of the first-years on the Main Campus the past weekend.

The welcoming events, which took place over two days, were attended by a total of 7 000 first-years and their parents from across the country.

Prof. Jansen also told the students and their parents that they were at the best place, by sharing his excitement about all the new students who decided to come and study at Kovsies. “You have overcome major obstacles in order to be here today,” he said at the welcoming.

With more than 90% new students who comply with admission requirements, this group of students promises to become true leaders of South Africa.

Prof. Jansen shared a few plans for the year with the audience. “As in 2010, we shall once again send a group of first-year students to universities later this year, not only in America, but amongst others also to Europe and Asian countries, amongst others, to learn more about different cultures and diversity. We aim to double the number of students who will be selected to 150 this year.” We can also look forward to, amongst others, a brand-new entrance and gymnasium for the Main Campus and four new hostels, two of which will be built on the Qwaqwa Campus.

Prof. Jansen emphasised the seriousness with which academic work had to be regarded, by referring to the compulsory class attendance that was implemented last year. “Since the inception of this arrangement in 2010, there was a 30% increase in students’ pass rate,” he said.

This year, for the first time, honorary awards were also given to young people who had rendered an exceptional service to the community. Anél Kleingeld, a 10-year-old learner from Trompsburg, and Mpho Phahlo from the UFS’s Unit for Students with Disabilities proudly received these awards. Anél made a remarkable contribution to George’s community when she encouraged learners from her` school to collect and deliver 700 litres of water for this community. Mpho made a point of assisting and motivating persons with disabilities at Kovsies to work hard on a daily basis.

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