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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

2014 Intravarsity – with a twist
2014-08-12

   

 

The battle of the campuses took place over the weekend of 8–10 August 2014 as our Bloemfontein Campus hosted our Qwaqwa counterparts for the 2014 Intravarsity.

This year the event provided some exhilarating twists to the usual competition. With the theme, ‘Made at Kovsies’, the programme made room for some new and innovative activities. The new setup may even become the format for future intra- and intervarsity events at Kovsies.

For those courageous of heart and daring of body, Vishuis offered the Gladiator games. This resulted in loads of competitive fun and entertainment. On a less physical level, this year also introduced the Kovsie Gaming League. The event presented an electronic sports tournament in which students could battle it out in a digital gaming environment.

The Ultimate Frisbee tournament guaranteed a host of awkward jumps, long stretches and hearts pumping furiously. In celebration of Women’s month, a Women’s Day Fun Run was also incorporated into the weekend.

It was not a case of out with the old, in with the new, though. The usual codes like soccer, volleyball, basketball, chess and table tennis still occupied their rightful places on the programme. But this time round, cultural activities also received a place in the limelight.

A Kovsie United Music Festival provided a safe social environment for students to enjoy themselves in – and scores of feet trampled into the Rag Farm . The two campuses also engaged in a healthy clash of words during the debating event.

Most will agree, though, that the best was kept for last. The Kovsie Sêr finals on Saturday night swept each and every one up in a wave of music and cheer. The Qwaqwa sêr group, Unspoken, made their mark during the evening as they delivered an inspired guest performance. 

The winners of the various events at the 2014 Intravarsity were:

  • Basketball – East College
  • Ultimate Frisbee – East College
  • Table Tennis – North College
  • Gladiators – South College (Ladies) and West College (Men)
  • Winners of Song – Central College
  • Winners of War Cry – Central College
  • Volleyball – South College (Men) and East College (Ladies)
  • Chess – West College and Qwaqwa
  • Soccer – South College (Men) and North College (Ladies)
  • Sêr – Veritas (Men) and Soetdoring (Ladies)

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