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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Success of Schools Partnership Programme embodies essence of UFS

2016-01-04

Description: Schools Partnership programme Tags: Schools Partnership programme

The everyday function and subsequent success of the SPP have come to embody the very essence of the UFS: inspiring excellence; transforming lives.

Addressing the urgent need for quality education at school level, the University of the Free State (UFS) established the Schools Partnership Project (SPP) in 2012. The aim of the project has been to turn ineffective schools into institutions producing outstanding results, thereby increasing the number and quality of first-year students at the UFS.

Within three years, the SPP has grown to include 68 primary and secondary schools across the Free State and the Sterkspruit area in the Eastern Cape. The programme is headed by Dr Peet Venter and run from the UFS South Campus. Expert mentors assist teachers and principals at these schools on a weekly basis, helping them to excel at their core functions. The programme’s success has been phenomenal.

Learner results from the SPP schools show a marked improvement compared to previous years. Teachers report that they have gained a broader understanding of the subjects they teach. “The university is doing a great job with this programme,” says one of the teachers. “We have developed a lot. We really appreciate this partnership.” Teachers not only gain substantial expertise in areas of planning, presentation, and subject knowledge; an increasing number of them have been receiving promotions, too.

The principals experience similar positive results, and regard the SPP as a productive contribution to their schools. The project has also established closer cooperation between principals and schools. This enables them to achieve common goals, share knowledge, and deal with challenges together.

An added spin-off of the programme has been the increased involvement of parents and care-givers. “We experience much more involvement from the community,” says mentor Danie Nieuwenhuizen. Parents start to take it upon themselves to tidy school grounds, care for vegetable gardens, and prepare food at school feeding schemes. Even the Sustained Silent Reading programme – that supplies magazines to learners – is now having an impact on households and communities. Many homes have never had magazines or other reading material before the reading programme.

The everyday function and subsequent success of the SPP have come to embody the very essence of the UFS: inspiring excellence; transforming lives.

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