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23 September 2019 | Story Xolisa Mnukwa | Photo Charl Devenish
Best dressed winner
The winners of the best dressed social media competition with Earl B (third from the left).
On 18 September 2019, the University of the Free State (UFS) hosted its first ever Multilingual Festival in an effort to promote a multilingual and multicultural environment for staff, students, and all stakeholders of the university. 

Staff, students, and other stakeholders of the university dressed in imibaco (traditional Xhosa apparel) ranging from white, yellow, red, and green, Diaparo tsa setso sa Sesotho, and traditional attire from other cultural tribes including Zulu, Swati, Ndebele, and Tswana, to name a few, were treated to various forms of celebration. The festival entailed visual-art displays, poetry, storytelling, drama, music, and song in the dominant languages spoken at the UFS, which are English, Afrikaans, Sesotho, isiZulu, and South African Sign Language, and food stalls selling dishes ranging from pap and braaivleis to koeksisters and milk tart. 

The audience were treated to short stories, including Magic on campus, written by Siphilangenkosi Dlamini and performed by Oliver Bongo; Xola Nhliziyo, written by Noluthando Portia Khumalo and performed by Ayanda Khanyile; and Grense, written by Joane Jansen van Rensburg. Nina and Palesa compiled a drama piece titled WTF is a relationship, poems included Mohlomong, written by Thabiso Lesaba and Lucky Mokeona, and Mosadi, written by Relumetse Makhatsane, N’kone Mametja, Abby Gabarone-Phate and Ayanda Khanyile.

Attendants had the opportunity to participate and win cash prizes ranging from R500 to R1 000 in various competitions and performances that took place during celebrations at the multilingual festival.

The winners for the mokete festivities are as follows:
Best artwork – Elaine Mahlalela and Kamogelo Mankuroane
Best short story – Siphilangenkosi Dlamini: Magic on Campus
Best poem – Thabiso Leshaba: Mohlomong
Best drama piece – Nina and Palesa

The best-dressed moketers for the 2019 #KovsiesMultilingualMokete were Joseph Sako, Evodia Mohoanyane, Karabo Lekomanyane, Tshepo Ramokoatsi, and Lungelo Mthimkhulu, who each walked away with R500 for their efforts to dress up and stick to the multicultural theme. Soet-Bravado (House Soetdoring and House Villa Bravado) won the most votes for their performance in the People’s Choice category, claiming R1 000 each. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted, “the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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