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25 September 2019 | Story Zamuxolo Feni | Photo Liza Crawley
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SANRAL Chief Executive Officer Skhumbuzo Macozoma and UFS Rector and Vice-Chancellor Prof Francis Petersen cutting a cake to mark 10 years of collaboration between the two institutions.

The Science-for-the-Future (S4F) programme is fundamental to generating the required pipeline for technologically skilled entrepreneurs and workers by focusing on Mathematics and Science support to learners, teachers, and parents.

This is according to the South African National Roads Agency Limited (SANRAL) Chief Executive Officer, Skhumbuzo Macozoma, who delivered a keynote address at the Annual Science for the Future Summit held at the University of the Free State (UFS) on 20 September.

The S4F is a partnership between the UFS and SANRAL, with the fundamental purpose to train Maths and Science teachers and to support learners and parents. The programme has now been extended to six other universities, namely Nelson Mandela University and Walter Sisulu University in the Eastern Cape; the University of Limpopo, University of KwaZulu-Natal, and the two recently established universities, the University of Mpumalanga and the Sol Plaatje University in the Northern Cape.

Dr Cobus van Breda, the Programme Director for the UFS S4S, said they developed the Family Math and Key Concepts in Science programmes to address issues that prevent learners from excelling in these critical subjects. It seeks to improve the content knowledge of teachers and provide them with more skills-teaching resources.

Macozoma said: “I am proud and deeply honoured to stand before you today in the strength of a successful 10-year partnership with the University of the Free State which we are celebrating here today, together with the hosting of the Annual Science for the Future Summit.”  More than 300 teachers attended the summit.

Planning for the future

He indicated that SANRAL's long-term strategy, Horizon 2030, instructed the development of a new human-resources strategy for the organisation, which has identified three pillars that underpin SANRAL's human-capital development initiatives, namely people, skills, and performance.

“The strategic opportunities identified by SANRAL include capitalising on the opportunity presented by the digital revolution to create a new generation of technologically skilled entrepreneurs and workers; returning to good and ethical governance in both the public and private sectors; bringing back the prestige of serving the citizens of SA through state institutions: fashioning SANRAL as an employer of the future and delivering technical skills to address the glaring skills gap in engineering and other domains,” he said.

Macozoma stated that SANRAL has also decided to review and rationalise its support to institutions of higher learning in order to grow the footprint of its support programmes, increase the impact, and ensure equity.

Beyond this, he stated that SANRAL wanted to ensure that learners are equipped with fundamental competencies that are essential to complement academic teachings, including critical thinking, creativity, collaboration, communication, information literacy, media literacy, technology literacy, and flexibility.         

Facing 4IR head on

Macozoma said the most important characteristics of the Fourth Industrial Revolution that must be taken into consideration by those who aim to survive it, drive it, and benefit from it, is a smart customer – who is informed and dictates what services he/she wants and how they should be delivered; technology at the fingertips – which will enable rapid, real-time, borderless services to information, services, and technology as an enabler – bringing efficiency to logistics, mobility, medicine, education, industries, the economy, the military, global trade, and politics.  

Working closely with school and society

UFS Rector and Vice-Chancellor, Prof Francis Petersen, said the university has an important responsibility to generate knowledge that will impact society positively.

“We have a role to work closely with our schools and society so that we can understand each other’s needs,” he said.

“We need to strengthen collaboration with all our partners so that we can travel further and make an impact in our society,” said Prof Petersen.

One of the participating teachers in the S4F programme, Grace Molante, from a primary school in Zastron, said: “It is programmes such as these that instil hope in us as teachers. Some learners could find Maths and Science very difficult and challenging subjects, but this programme makes problem solving more enjoyable and practical.”

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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