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02 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
Eunice Lebona
Eunice Lebona sees herself as a ‘perfectionist procrastinator.’

She is literally the beginning and the end of students’ academic careers on the Qwaqwa Campus, as she welcomes each one of them with an application form when they arrive and ensures that they enjoy their moment in the Rolihlahla Mandela Hall when they graduate. She says she derives all the pleasure and creativity from ‘last-minute crunch’. For those who have interacted with her, she epitomises excellence in the execution of her duties, but many would not know that she is a procrastinator. 

She is Eunice Lebona, Assistant Director: Student Academic Services.

Childhood lesson

‘Ausi Eunice’, as she is affectionately known, credits her grandmother for valuing accountability, her most prized childhood lesson.

“My grandmother raised me and as the oldest grandchild, I learnt the value of accountability at an early age; this has been the cornerstone of my life and career.  Although it is valuable to have support around you, standing on your own two feet is critical, because you will not know when that support might not be available,” she said. 

Working with students comes naturally to her, as she is inspired by progression and achievement.

Personal inspiration

“Getting to higher echelons than previous accomplishments, is my inspiration.  My successes are energisers to achieve the next steps on unique and distinctly different notes than the previous ones. It is this same notion that builds my view, that – as the University of the Free State – we need to see women representation in leadership on a greater scale, as well as respect for their spaces of delivery.”

When asked about the one thing that very few people knew about her, she said: 
“I am a procrastinator. In fact, I am a perfectionist procrastinator. Although procrastination is not good, the last-minute crunch is stimuli to ideas that I would normally not dream of in my comfort mode,” Lebona insists.

What is success?

She defines success as “inner gratification which is the result of the outcomes I had to deliver on”.  She adds: “Witnessing the success and motivation of others from the small contributions I have made in their lives, is all the success that resonates with me. Respect and humility go a long way in attaining success. As indicated earlier, my grandmother played a crucial role in my upbringing and instilled in me the philosophy entrenched in Luke 6:31 that says: ‘Do unto others as you would have them do unto you.’ That has been my motto since her passing away”.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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