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18 February 2020 | Story Nomonde Mbadi | Photo Charl Devenish
Star of Stars Gala evening
Attending the Star of Stars gala dinner, were from the left: Mar'c Scholtz, Chairperson of the Star of Stars competition; Prof Francis Petersen, Rector and Vice-Chancellor; Kamohelo Mphuthi, Star of Stars 2019/2020 winner; MEC for Treasury in the Free State, Mrs Gadija Brown; and Nomonde Mbadi, Director: Student Recruitment Services

An evening among the stars, celebrating some of the Free State’s brightest learners. This was the backdrop for the annual University of the Free State (UFS) Star of Stars competition gala dinner held on 1 February. The event, hosted by the Department of Student Recruitment Services, recognises Grade 12 learners from quintile 1, 2 and 3 schools in the province, especially those from rural communities. 

In its fourth year of existence, the Star of Stars competition rewards learners for academic performance, leadership achievement, and community involvement. The top-ten entries are selected through an adjudication process, with the winner verified by external evaluators. 

Recognising top matriculants in the Free State 

Recognised for his achievements in the 2019 National Senior Certificate (NSC) examinations, Kamohelo Mphuthi, a former learner from Leifo-Iziko Combined School in Reitz, walked away with the Star of Stars 2019/2020 title. Kamohelo is currently enrolled at Kovsies for a BSc degree majoring in Actuarial Science. In his acceptance speech, the Karee Residence student said, “In everything that you do, strive for nothing but perfection. I hope to be a leader who is an academic, who is affable and approachable, and a leader who inspires those who came before me as well as the future winners”. 

A new category was introduced for the first time – Sparkling Personality.  The finalists chose the one star that lit the room, was friendly with everyone, with a sparkling personality.  The winner was Bianca Mafukama from Tsebo Secondary School in Phuthaditjhaba.

Nomonde Mbadi, Director: Student Recruitment Services, said entries for the 2019/2020 competition were of an exceptionally high standard. “Five learners from the top-ten group were part of the provincial top-hundred learners in the past NSC examination.”  

Improving the lives of those living in rural communities

She said the competition is a unique recruitment initiative driven by the Department of Student Recruitment Services and supported by the Centre for Teaching and Learning, Kovsie Counselling, Student Affairs, and Mr Joe Serekoane from the Faculty of the Humanities, to guide and support learners through career counselling, mentorship, and adapting to campus life. 

Addressing the audience at the gala dinner, Prof Francis Petersen, Rector and Vice-Chancellor, encouraged the top-ten finalists to pursue their dreams with a relentless courage and an aspiration to succeed. Also in attendance, was the MEC for Treasury in the Free State, Mrs Gadija Brown, who complimented the University of the Free State as a partner in improving the lives of those living in rural communities.

All the finalists received bursaries from the Kovsie Alumni Trust and the University of the Free State, as well as gifts from the Fidelity Foundation, Bloempapier, and the Bloemfontein Business Chamber. Hill Mchardy and Herbst Attorneys awarded internships to two finalists enrolled for the LLB programme. To add dazzle and sparkle, Bridal Co and Euro Suit sponsored each finalist with formal attire. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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