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20 November 2020 | Story Charlene Stanley

Two lecturers in Business Management from the Faculty of Economic and Management Sciences walked away with the 2019/2020 UFS Excellence in Teaching and Learning Awards in the category Innovation in Student Engagement and Learning.

Dr Ekaete Benedict and Mrs Risna Opperman are also both real-life entrepreneurs who own businesses in and around Bloemfontein, using their practical experience from the business world to supplement the theoretical knowledge they impart to their students.

Success recipe

Lecturing the flagship entrepreneurship module in the Department of Business Management, the two lecturers use the graduate attributes theory as a starting point, which states that students should learn and develop certain skills, abilities, knowledge, and attitudes during their studies at university.  

They then integrate and design their module outcomes, academic activities, and assessments to align with these attributes, ensuring that their students develop the skills that will help them to be better prepared for the work environment and self-employment.


Ekaete Benedict_web
Dr Ekaete Benedict. Photo:Supplied

To enhance learning and engagement, they employ blended learning techniques in the form of face-to-face classes supplemented with online activities via Blackboard. 

They also effectively implement experiential learning, inviting real-life entrepreneurs and officials from various small-business development agencies as guest lecturers to communicate and interact with students.
Some of the lessons these industry experts have shared with students are: 
How to protect your business ideas; How to access government funding; How to start your business; and How to market your business.

Aims of Excellence in Teaching and Learning Awards 

The Excellence in Teaching and Learning awards, hosted by the Centre for Teaching and Learning (CTL), recognise academics for their innovative learning and teaching practices within different disciplines, as well as the advancement of the scholarship of teaching at the institution.Among its aims are to share best practices, innovative ideas, and research findings in learning and teaching.

Risna Opperman web
Risna Opperman. Photo:Supplied

Value of Entrepreneurship

Both winners are passionately advocating the critical need for entrepreneurship education and training in the South African context.
“In the light of South Africa’s high unemployment rate (over 30%), plus the fact that we have the highest youth unemployment rate in the world (58.2%), there is a big demand for meaningful engagement of young people in productive activities – hence the need for entrepreneurship,” says Benedict.
“As entrepreneurship lecturers, our focus is not just on graduating future employees for the workforce, but to create and develop future employers who can contribute to the economic development of the country,” emphasises Opperman.

News Archive

From Architecture graduate to fashion sensation
2016-11-14

Description:Paul Whitehead  Tags: Paul Whitehead  longdesc=

Paul Whitehead, owner and founder of
Major John.
Photo: Supplied

Paul Whitehead never thought the small business he started in his hostel room at the University of the Free State (UFS) in Huis Abraham Fischer on the Bloemfontein Campus would develop into something of magnitude.

Paul, who completed his Honours degree in Architecture in 2015 at the UFS, is currently taking a gap year due to the rapid growth of his business. Major John started back in December 2012, with Love Warrior becoming Paul’s first outlet. In 2014 Paul started manufacturing his first series of timber bow ties and after that, sales started booming.

Supplier to 16 outlets in South Africa

“We currently supply 16 outlets throughout South Africa with a range of products such as timber bow ties, genuine leather suspenders and concrete and timber desk lamps, as well as other leather products,” Paul says.

He says that a new range of nine timber bow ties is launched every four months. “The timber is recycled and the fabric is handpicked from around the country to ensure quality, thus the bow ties are hand-crafted and unique,” Paul says.

Trust your gut feeling and believe in yourself

His main goal with the timber bow ties is to expand while the unique quality of the product is not compromised. “We are also in a process of expanding the range of our products in the exclusive market.”

Paul attributes his success to delivering excellent service to people who appreciate his pride and joy, his Major John collection. He encourages future entrepreneurs to listen to others’ advice, but to trust their own gut feeling and always believe in themselves.

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