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27 August 2021 | Story Dr Cindé Greyling | Photo Sonia Small (Kaleidoscope Studios)
Transforming the South Campus to a digitised university, Dr Maria Madiope is a resilient and strong guardian of the future generations.

Dr Maria ‘Marinkie’ Madiope, who grew up in Garankuwa Pretoria, is not your average professional woman. Her academic record speaks of vigilant style and resilient independence. Dr Madiope is currently the South Campus Principal at the University of the Free State (UFS) in Bloemfontein.

What is the best thing about your job?
It has given me the opportunity to transform the South Campus to a digitised university. I cannot express the feeling I have when welcoming students to the UFS and then presenting qualifications to them, especially to students who have gone through very traumatic home, personal, or academic times. 

What is the best and worst decisions you have ever made?
The best decision I have ever made was embracing education and making sure that I am not only certificated but learn to empower others in a very humble way. I don't want to think about my worst decisions. There's too much regret in everyone's lives to maintain our wavering joy.

What does the word woman mean to you?
It describes a proud warrior. A resilient and strong guardian of the future generations. The archetypal matriarch who is fearless and also tender, powerful but not afraid to demonstrate weakness, and self-sufficient yet dutiful. She is everything and anything, because she knows that she in control of whoever she wants to be. Her entire being is guided by this knowledge and self-love.

Which woman inspires you, and why?
My mom inspires me. She always had a smile on her face no matter how hard she worked, and she loved everyone. Her greatest strength is her ability to let nothing, and no one, remove her crown. “Strong winds may blow, but a QUEEN will bobby pin that thang in place and persevere because she is more than a conqueror.” I am also inspired by Maya Angelou’s poem Still I Rise about the struggle to overcome prejudice and injustice. It is one of Maya Angelou's most popular poems. When read by victims of wrongdoing, the poem becomes a kind of anthem, a beacon of hope for the oppressed and downtrodden.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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