Latest News Archive

Please select Category, Year, and then Month to display items

Communitas features wide-range of articles

02 February 2021 | Story Dr Willemien Marais | Photo Supplied

The current issue of Communitas, academic journal of the Department of Communication Science in the Faculty of the Humanities at the University of the Free State (UFS), features scholarly articles ranging from indigenous knowledge systems for science and health communication to online discourses about male rape and the use of social media to increase social capital.

Communitas is a nationally accredited, open-access academic journal publishing scientific articles in the context of community communication, information impact and related disciplines, including corporate and marketing communication, development and health communication, media studies, and journalism.

These articles address real-world challenges in the field of communication, as well as the impact of communication and information in developing societies, including Southern African communities. While the articles range in focus from global participation to area-specific issues in remote rural areas, they all highlight areas or aspects that form part of or contribute to the rich tapestry of the Southern African communication landscape, thus contributing to African knowledge creation.

Interdisciplinary experts write on real-world issues

In the latest issue of Communitas, Dr Anton Binneman and Dr Corne Davis write about the use of indigenous knowledge systems for science communication in the context of the Square Kilometre Array radio astronomy project, while Lesego Radebe et al. investigate how traditional folk media can be used to convey diabetes mellitus messages at public health-care services.

In an article by Dr Tsitsi Mkomde and Dr Estelle de Beer, nongovernmental organisations (NGOs) can benefit from their analysis of the communicative decision-making processes used by corporates to make decisions about funding NGOs and other donor recipients. In another NGO-related article, Prof Retha de la Harpe presents a conceptual model for NGOs and volunteer-based organisations to use data generated by an online platform to understand the invisible user.

For marketers and brand communicators, Dr Abyshey Nhedzi provides valuable insight into improving brand-linkage effectiveness for consumers from an African perspective, while Vuyelwa Constance Mashwa et al. focus on the consumer’s perspective in their article on the use of fictional spokes-characters in brand advertisements and communication.

The increased focus on pro-environmental reputations by consumer brands and how this is reflected in South African print media, provides marketing-communication practitioners with guidelines to distinguish between types of green advertising, as identified by Prof Angelique van Niekerk and Dr Marthinus Conradie. Dr Patrick Mupambwa and Prof Norman Chiliya look at factors that influence the adoption of an e-marketing orientation among Zimbabwean churches.

Heterosexual responses to lesbian and gay-themed advertisements are the focus of an article by Nkosiville Welcome Madigana et al., while Dr Karabo Sitto and Prof Elizabeth Lubinga analyse online discourses on gendered myths, risks, and the social amplification of male rape.

With an increasing number of digital natives joining social media and the growing popularity of influencer culture, Dr Stenford Matenda et al. are looking at young people’s use of social media to increase social capital. An article by Dr Mvuzo Ponono investigates the implications of current debates on fake news for South Africa and how we understand these insights in the context of histories of conflict and high inequality. Dr Ponono is a lecturer in Communication Science at the UFS.

*Communitas uses a continuous publication (CP) model and authors are invited to submit manuscripts online or email the Editor-in-Chief, Dr Willemien Marais, at maraisw@ufs.ac.za for assistance. The journal is one of the accredited journals of the University of the Free State. Visit the Kovsie Journals webpage for more information.

News Archive

UFS serious about safe campuses

2011-02-09

Mr Willie Frankim, Head of Protection Services at the UFS, in the new control room on the Main Campus.
- Photo: Dries Myburgh

The University of the Free State (UFS) officially launched its security control room recently. This new addition to the university's infrastructure, which was implemented in December 2010, has already made a contribution to the combating of crime at the UFS.

The decrease in crime statistics for January this year (5 cases), in comparison to the statistics of January 2010 (51 cases) is proof that the UFS’s new approach to combating crime on campus has an impact.

According to Prof. Niel Viljoen, Vice-Rector: Operations, the safety of students, lecturers and staff of the UFS is of the utmost importancet. For this reason, it is continuously reflected on about what can be done to improve the levels of safety for the respective campuses.

Apart from the upgraded security control room, from where, amongst others, residences, pedestrian routes, campus buildings, parking areas, entrances at gates and computer rooms at residences are observed, a number of measures have been set in place to improve the task of combating crime.

These measures include:

- Security cameras in front of all the women’s residences. The UFS is in the process of also installing
security cameras in front of the men’s residences.

- Shrubs and trees that caused obstruction in front of cameras have been pruned.

- Security officers patrol the pedestrian routes as well as the Red Square on foot from 06:00-22:00.

- A security officer has been appointed at each residence to be on duty from 18:00 to 06:00
at the residence.

- Two vehicles patrol the Main Campus on a 24-hour basis.

- The UFS is in die process to install alarms, which will be linked to the central security control room,
in all buildings.

- In certain buildings panic buttons have been installed in strategic places.

- Where possible, better entrance control to building, especially office blocks, has been implemented.

-       Better management and integration of the security workers who are contracted from outside.
        More security workers have also been appointed to do duty at each residence as well as on the
        pedestrian routes (during the hours indicated).

- A survey has once again been done of all “dark spots” on the campus and better lighting is
currently being installed.

The reduced reaction times are a direct result of the operational process between security staff in the control room with met security staff that patrols the campus on foot and by vehicle

Media Release
09 February 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

Back

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept