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20 May 2021 | Story Leonie Bolleurs | Photo Leonie Bolleurs
The Maloti-Drakensberg is known as the ’water tower of Southern Africa’, as it is the largest provider of fresh water in the region. If the alpine system collapses, the water production will be detrimentally impacted.

The Afromontane Research Unit (ARU) of the University of the Free State, based in Phuthaditjhaba South Africa, is partnering with several institutions of higher learning, relevant forums, foundations, and policy makers in Africa in an attempt to expand its alpine research.

The research unit is joining forces with the University of Helsinki (Finland) and the National University of Lesotho (NUL) for a National Research Foundation (NRF) award to the University of Pretoria on using fine-scale functional and compositional variation in alpine plants to predict the impact of climate change. According to Dr Ralph Clark, Director of the ARU, this project will expand understanding of the ecology of the alpine zone in the Maloti-Drakensberg, and its similarity (or dissimilarity) with other alpine and tundra environments. 

First step towards sustainability and restoration

A complimentary visit by Alex Hickman, Chair of the African Mountain Research Foundation (AMRF), to the Bvumba Mountains in Zimbabwe, the ARU, and Afriski, laid the psychological foundations for the first two AMRF mountain observatories, as well as gaining support from Afriski as a focus area for alpine studies in the Maloti-Drakensberg. 

Dr Clark explains that the Maloti-Drakensberg is known as the ’water tower of Southern Africa’, as it is the largest provider of fresh water in the region. “The alpine system is critical to this water provisioning function but is under tremendous pressure from intense communal rangeland degradation. If the alpine system collapses, the water production will be detrimentally impacted,” he says.

“Understanding this alpine system holistically is the first step to sustainability and restoration in a social-ecological paradigm,” he adds.

Building capacity for mountain research

The ARU is leading two University Staff Doctorate Programmes (USDPs), both in partnership with the University of Venda, which supports 20 young academics to achieve their doctorates. Dr Clark says while doctoral topics are diverse, they are both focused on building capacity for mountain research in Southern Africa – including the mountain cities of Phuthaditjhaba and Thohoyandou. 

According to him, there are three partners from the United States of America (Appalachian and Colorado State Universities, and the University of Montana) and one partner from the United Kingdom (University of the Highlands and Islands) in the USDPs. Prof Geofrey Mukwada from the Department of Geography and Dr Grey Magaiza from the Department of Sociology are co-ordinating the USDPs.  

The ARU has also attracted one of Southern Africa’s top biodiversity scientists, Prof Peter Taylor, who started at the ARU Department of Zoology and Entomology in January 2021. Dr Clark believes that Prof Taylor – an NRF B3-rated researcher with an H-index of 34 who handed over his SARChI Research Chair to join the ARU – will catapult the ARU to a higher level of regional connectivity (notably with Angola), research outputs, and internal mentoring capacity. Prof Taylor, described as a mammologist and evolutionary biologist, specialises in the systematics, ecology, conservation, and ecosystem services and disservices of small mammals, in particular rodents, bats, and shrews.

Collaboration with two SARChI chairs

The ARU also collaborates with two Department of Science and Innovation NRF centres of excellence (Centre for Biological Control at Rhodes University, and the Centre for Invasion Biology at Stellenbosch University) and one SARChI Chair (Ecosystem Health and Biodiversity in KwaZulu-Natal and the Eastern Cape) on various non-native species in Southern African mountains. 

“The rose (Rosaceae) and grass (Poaceae) plant families are particular problem groups in our mountains. For example, firethorns (Pyracantha species) invade native grassland, taking over valuable grazing land and displacing indigenous species. Nassella grasses similarly displace natural rangeland and render farms unusable – if unchecked, the cost of controlling the nassella can exceed the value of the property. Our research seeks to understand the reproductive ecology of these species better, as well as best practice management,” explains Dr Clark.

In addition, the ARU has an ongoing collaboration on montane pollination systems with the SARChI Chair in Evolutionary Biology at the University of KwaZulu-Natal and the University of Cape Town. Dr Sandy-Lynn Steenhuisen in the Department of Plant Sciences is the ARU champion for both programmes. 

Connecting with policy makers in Lesotho

As of the first quarter in 2020, the ARU was invited to sit on the Maloti-Drakensberg Transfrontier Programme (MDTP): Biodiversity Sub-Committee. This opportunity enables the ARU to connect directly with high-level policy makers in Lesotho and South Africa, and to increase its reach for science-policy connections across the Maloti-Drakensberg region. 

Dr Clark states that partnerships under the MDTP can assist in achieving the ARU’s research goal of ‘the sustainable development of the Maloti-Drakensberg’. According to him, the ARU has proposed a focus in the MDTP on the degradation of the Mont-aux-Sources area. A qualitative site assessment by Dr Clark has, among others, also led to a book chapter being submitted in 2021.

The ARU is also extending its reach to include research on montane wetlands. Together with BirdLife South Africa, they have finalised a memorandum of understanding around montane wetland research, offering the potential for partnering to survey poorly studied montane wetlands for rare biodiversity, notably key endangered bird species. 

Dr Clark says the montane wetland bio-acoustic network has been strengthened through Dr Peter Chatanga (NUL) landing a British Ecological Society grant for bio-acoustic work in Bokong Nature Reserve in Lesotho, in collaboration with Prof Aliza le Roux from the Department of Zoology and Entomology and the Okinawa Institute of Science and Technology in Japan, as well as linking to BirdLife’s programme.

Global Mountain Safeguard Research in Southern Africa

Southern African links grew well in 2020 due to new mountain-focused contacts in Madagascar, Zambia, Malawi, and Réunion through the Global Mountain Safeguard Research (GLOMOS)-led Safeguarding Mountains book project, with Dr Clark being the editor of the African contribution. 

The ARU submitted several research proposals with members of the GLOMOS team, including on water security and civic society in Maloti-a-Phofung Local Municipality; climate change and water provisioning in the Maloti-Drakensberg; and a book (in process) on Phuthaditjhaba as an African mountain city.  

The ARU is also planning the first Southern African Mountain Conference (SAMC2022) in partnership with the AMRF and GLOMOS, which will take place from 14 to 17 March 2022. According to Dr Clark, they seek to draw a strong regional contribution for a better understanding of Southern African mountains as social-ecological systems. “We also aim to form a stronger science-policy-practitioner interface and community of practice for Southern African mountains,” he says. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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