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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Meet our Council: Marius Swart – a Councillor with deep roots in the UFS
2017-07-12

Description: Meet our Council: Marius Swart – a Councillor with deep roots in the UFS Tags: Marius Swart, University Council, Mediclinic, cardiothoracic surgeon, Faculty of Health Sciences, Department of Cardiothoracic Surgery  

Marius Swart, Alumni election on the UFS Council.
Photo: Stephen Collett

Marius Swart, a Kovsie alumnus, is an Alumni election on the University Council. Not only is he a Kovsie alumnus, but all four of his siblings and their spouses are Kovsie alumni, as well as all three his children.   

Interest in future decisions at the UFS
He is currently practicing as cardiothoracic surgeon at Mediclinic in Bloemfontein, but has always been involved with the Faculty of Health Sciences at the university.  He spent eight years as consultant in the Department of Cardiothoracic Surgery and recently became a registered student again when he enrolled for an interdisciplinary PhD.  He is currently also supervisor for the research projects of undergraduate medical students.

Thus, Marius no doubt has a substantial interest in the issues and future decisions at the UFS.

Guard against retroformation
"Higher education is a challenging environment and expectations about excellence and human development are being tested.  Transformation is on everybody’s lips, but we have to guard against what I would call retroformation – moving back to old regimes and new forms of exclusion," he says.

Marius is excited to begin his term with a new Rector and Vice-Chancellor.  He realises that many challenges awaits him as councillor on the way forward, but he is ready to pull his weight in Council.

"My own daughter is involved in the challenges students are experiencing on a daily basis, and my wife is supporting a first-generation rural student.  The university should be sensitive to these students.  Empowering them can bring change to communities."

His interests are varied and it is clear that he has a vision for a better world.

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