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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Land a fertile field for historians
2017-12-25


 Description: Dr Admire Mseba Tags: Dr Admire Mseba 

Dr Admire Mseba, historian and researcher in the International Studies Group (ISG).
Photo: Charl Devenish

The use of land and the economics of Southern Africa at present is a contentious subject at almost every level of society. A historian and researcher who revels in happenings in these two areas, is Dr Admire Mseba, a postdoctoral research fellow in the International Studies Group (ISG) at the UFS.

Dr Mseba grew up in the Mberengwa region in southern Zimbabwe, known for cattle farming and mineral mining. While at the University of Zimbabwe, he became interested in economic history and archaeology, and completed his PhD at the University of Iowa in the USA. During his time there, Dr Mseba also became passionate about environmental history.

A historian's ability to think and engage critically on diverse subjects drew Dr Mseba to his field. Currently, he is busy with three research projects. Firstly, he is working on a book on social relations, about access to land in Zimbabwe. He is also examining regional and national efforts to control migratory pests during the 20th century, in particular, the red locust. In collaboration with a colleague at the ISG, Dr Mseba is also researching monetary systems in central Africa, covering the present-day countries of Zimbabwe, Malawi, and Zambia.

Dr Mseba believes future research opportunities in the domains of economic and environmental history abound. For one, the land question has been very topical in Zimbabwe for more than a decade—as it is now in South Africa—and needs more scrutiny. Regarding agrarian pestilences, he indicates the recent phenomenon of armyworm invasion. “There are so many opportunities for historians to investigate. There are so many ways to think about these things and trying to put it in perspective.”

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