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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Romania and UFS work together on diagnostic programme

2009-04-28

Here are, from the left: Dr William Rae with Prof. Chirvase and Prof. Caramihai of the Romanian research team during their visit to Bloemfontein.
Photo: Supplied

A group of academics of Romania visited the Department of Medical Physics of the Faculty of Health Sciences at the University of the Free State (UFS) recently. Proff. Mihai Caramihai and Ana Chirvase are senior researchers of the Facultatea de Automatica & Calculatoare, Universitatea Politehnica Bucuresti who are working together with Prof. Charles Herbst and Dr William Rae of the UFS on the project MAmmary Malignancy Modelling using Artificial intelligence, ROmania South Africa, or Mamma Rosa. It is part of a larger local project aimed at implementing a computer-aided diagnosis programme (CAD), designed within the UFS's Department of Medical Physics, and which will take into account some of the South African requirements for computerised diagnostic radiology support. The National Research Foundation (NRF) provided travel funding and Prof. Herbst and Dr Rae visited Bucharest in November 2008 to collaborate with the Romanians. The visiting Romanian researchers were involved in a similar project where they were planning to model the changes in tumours as they grow and as they are treated. Dr Rae says there are many synergies between the two departments. The project has many aspects and there are several possibilities for related sub-projects. As a result the UFS has been able to attract three people to be involved in the project and they will do their Ph.Ds with the UFS. On the visit to Bloemfontein the roles of the researchers in the project were defined and the programme for the three-year collaboration was established. The stimulus created as a result of this collaboration has resulted in projects that will continue for at least the next four years.

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