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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

World-renowned researcher and author facilitates at Kovsies

2010-03-08

The facilitator with three academics of the Faculty of Education: (from the left) Emmie van Wyk (CHESD), Jean McNiff, Annette Wilkinson (CHESD), and Adri Beylefeld (Office of the Dean).

Jean McNiff, world-renowned action researcher and author of 19 published books, created a buzz on the University of the Free State Campus last week.

She spent 23 February at the Faculty of Education. The day started off with a panel discussion between six senior staff members of the faculty and of the UFS Planning Unit. Thereafter 24 academic staff members attended a seminar where they were introduced to the methodology and conventions of action research (AR).

The full-day workshop on 24 February was attended by 30 UFS and 30 CUT staff members. The workshop – with the interesting title, Using our educational responsibilities to transform our violent histories into life-affirming futures – was participative and interactive, true to the nature of AR.

In addition to the 84 staff members who have already benefitted from these sessions, 12 staff members from the QwaQwa Campus will have the opportunity to watch the video-taped version of the workshop.

Jean McNiff's book Action research for professional development is available as a free download on her webpage www.jeanmcniff.com .

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