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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof. Jansen welcomes students in Leadership Programme back on campus

2010-10-29

Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, with Lebohang Molefe, Thabiso Nkohli, Kgotso Maya and Samkelisiwe Zulu.

The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof. Jonathan Jansen, was pleasantly surprised by what the first-year students who went to the United States on a Student Leadership Programme told him on their return.

“I am so happy that these students’ views on life in general have changed for the better in such a short period of time. This trip to the USA has certainly made a big impact on their lives. I sincerely hope that they will use the opportunities offered by the UFS to study even further,” said Prof. Jansen during his recent visit to the Qwaqwa Campus where he met with students who went on a two-week US tour earlier this month.

“The trip to various universities, like the New York University, the Cleveland State University, the Mount Holyoke College, the Cornell University, amongst others, made us to be proud South Africans. We were encouraged by the patriotic spirit displayed by American students and we are confident that UFS students, black and white, can start spreading that to the entire country,” said Kgotso Maya, a BA student majoring in Sociology.

The five students were part of the leadership programme exclusively designed for first-year students.

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