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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Digital Doorway project will change lives in Heidedal
2011-02-16

 
Learners of the Heidedal community looking at the new computer system.
Photo: Johan Roux

The combined effort of ICTISE (ICT Innovation in School Education), Reach and the Heidedal community saw a four-station Digital Doorway (computer system) being placed on the premises of Reach at the end of 2010. ICTISE is a programme of the University of the Free State (UFS) and operates from the university’s South Campus. This computer system will allow all Heidedal schools and community members to have free access to computers.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, opened the Digital Doorway by cutting a ceremonial ribbon with the assistance of one of the community’s learners.

The Digital Doorway concept originates from a joint initiative between the Department of Science and Technology and the Meraka Institute of the Council for Scientific and Industrial Research. The Digital Doorway consists of four screens and allows access to select content, including open-source application software. This includes audio books, subject textbooks, encyclopaedia, educational games such as “touch maths” and quizzes as well as useful information for school subjects and a newspaper especially for children.

The Heidedal Digital Doorway is the first of its kind in the Motheo District. Typically, one or two kids will be working on each of the computers, while up to five other learners will be giving instructions, allowing the whole group to learn. The Digital Doorway is a smart way of bridging the digital divide, bringing science and technology to our community and opening the doors of learning. ICTISE will support the Heidedal schools to make full use of this new facility by training teachers and community members.

“The UFS hopes that this project will change the lives of the Heidedal community by providing the youth with an opportunity to be in line with the changing world of technology,” said Ms Sarietjie Musgrave, Head: ICTISE.

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