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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

University tips its hat to final-year students
2013-09-13

 
From the left: Lauren Marais, Werner Landman, Herloise Jordaan and Louis Rossouw (PwC).
13 September 2013

The Alumni Office at the University of the Free State (UFS), in partnership with PricewaterhouseCoopers (PwC), held its first Alumni Evening for final-year students.

The students received valuable advice from various speakers during the event. Werner Landman – also a UFS graduate – highlighted the differences in approach between the current and previous generations. Landman explained that Generation Y students have greater influence and are extensively connected socially as they enter the work environment. “You are people who will work to live, unlike us, Generation X, who live to work,” he said. With their degrees – some already busy with their post-graduate studies – they are more likely to be appointed in professions which will allow them to live better, he added.

Heloise Jordaan, former 2008/9 SRC president, who holds three degrees from Kovsies to her name, also addressed the final-years. She currently holds the position of brand manager at Urban Hotels, although she only started working recently. Through sharing her personal work experiences, she gave the audience a glimpse into the workplace."You guys need to realise that when you step into the working sphere, you need to be open minded and also work to the best of your abilities,” Jordaan encouraged.

The evening was concluded on a high note with a prize-giving. Pieter du Toit, UFS Alumni Chair, was in charge of handing over the awards. Residences were compared to find which ones generated the most residing final-year and postgraduate students. House Tswelopele and Soetdoring clinched the honours and walked away with R2 000 each for their house.

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