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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Core herd established on the UFS Experimental Farm

2006-05-24

Seven of the foremost stud-farmers of the Afrikaner Cattle Breeders Society of South Africa, in cooperation with the University of the Free State (UFS), established a core herd on the UFS Paradys Experimental Farm outside Bloemfontein.

Each stud-farmer donated five heifers to the project. In return, each farmer will annually receive a performance tested bull or semen of a performance tested bull out of the core herd.

With the establishment of the herd, the UFS wants to create a genetically outstanding herd to be used for the training of students, research as well as information sessions for farmers. All the animals that cannot be used by the herd or the stud-farmers will be made available for auctioning at the UFS Paradys Experimental Farm.

The herd will be kept under commercial conditions to ensure that only those animals who have adapted can be made available to the industry. For more information Prof Frikkie Neser can be contacted at (051) 401-9595.

In front from the left are Mr Julian Balt (stud-farmer from Carletonville), Prof Johan Greyling (Departmental Chairperson: Department of Animal- and Wildlife- and Grassland Sciences), Prof Herman van Schalkwyk (Dean: Faculty of Natural and Agricultural Sciences) and Mr Neels van Rooyen (stud-farmer from Zastron). At the back from the left are Mr Willem Kooij (stud-farmer from Potchefstroom), Messrs Johan and Estian Cronjé (stud-farmers from Winburg), Mr Willie Cloete (stud-farmer from Vryburg), Prof Frikkie Neser (lecturer at the UFS Department of Animal and Wildlife and Grassland Sciences) and Mr Schalk de Jager (stud-farmer from Vryburg).

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