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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.
Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Council approves a new Language Policy
2016-03-11

The Council of the University of the Free State (UFS) approved a new Language Policy with an overwhelming majority during its meeting held on the Qwaqwa Campus today (11 March 2016).

In the newly approved policy, the university commits to embed and enable a language-rich environment committed to multilingualism, with particular attention to Afrikaans, Sesotho, isiZulu, and other languages represented on the three campuses situated in Bloemfontein and Qwaqwa.

Based on the core values of inclusivity and multilingualism, the following principles in the newly approved policy were approved by the Council:

  1. English will be the primary medium of instruction at undergraduate and postgraduate level on the three campuses situated in Bloemfontein and Qwaqwa.
  2. Multilingualism will be supported among other activities by an expanded tutorial system especially designed for first-year students.
  3. In particular professional programmes such as teacher education and the training of students in Theology who wish to enter the ministry in traditional Afrikaans speaking churches, where there is clear market need, the parallel medium English-Afrikaans and Sesotho/Zulu continues. This arrangement must not undermine the values of inclusivity and diversity endorse by the UFS.
  4. The primary formal language of the university administration will be English with sufficient flexibility for the eventual practice of multilingualism across the university.
  5. Formal student life interactions would be in English, while multilingualism is encouraged in all social interactions.

“This is a major step forward for the UFS. I commend Council for their constructive and positive manner in which the discussion took place,” says Judge Ian van der Merwe, Chairperson of the UFS Council.

The university furthermore committed in the newly approved policy to:

  1. Ensuring that language is not a barrier to equity of access, opportunity and success in academic programmes or in access to university administration.
  2. Promoting the provision of academic literacy, especially in English, for all undergraduate students.
  3. Ensuring that language is not used or perceived as a tool for social exclusion of staff and/or students on any of its campuses.
  4. Promoting a pragmatic learning and administrative environment committed to and accommodative of linguistic diversity within the regional, national and international environments in which the UFS operates.       
  5. Contributing to the development of Sesotho and isiZulu as higher education language within the context of the needs of the university’s different campuses.
  6. The continuous development of Afrikaans as an academic language.
  7. Recognising and promoting South African Sign Language and Braille.

Today’s approval of a new policy comes after a mandate was given to the university management on 5 June 2015 by Council to conduct a review of the institutional Language Policy through a comprehensive process of consultation with all university stakeholders. A Language Committee was subsequently established by the University Management Committee (UMC) to undertake a comprehensive review of the parallel-medium policy, which was approved by Council on 6 June 2003. The committee also had to make recommendations on the way forward with respect to the university's Language Policy. During its meeting on 4 December 2015, Council adopted guidelines from the report of the Language Committee regarding the development of a new policy for the university.

The newly approved Language Policy will be phased in as from January 2017 according to an Implementation Plan.

Released by:
Lacea Loader (Director: Communication and Brand Management)
Email: news@ufs.ac.za

Related articles:

http://www.ufs.ac.za/templates/news-archive-item?news=6567 (26 November 2015)
http://www.ufs.ac.za/templates/news-archive-item?news=6540 (28 October 2015)
http://www.ufs.ac.za/templates/news-archive-item?news=6521 (20 October 2015)
http://www.ufs.ac.za/templates/news-archive-item?news=6469 (30 August 2015)
http://www.ufs.ac.za/templates/news-archive-item?news=6444 (25 August 2015)

 
Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27(0)51 401 2584 | +27(0)83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27(0)51 444 6393

 

 


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