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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie wins luxury apartment in Paarl-Franschhoek Valley

2016-11-09

Description: Win A Home Tags: Win A Home

Palesa Moisi, winner of the Win A Home
competition on the Afternoon Express
Show on SABC 3.
Photo: Win A Home

The saying “Dreams do come true” is a perfect explanation for 25-year-old Palesa Moisi who was announced winner of the Win A Home competition.

Palesa, who is currently completing a Postgraduate Certificate in Education at the University of the Free State, is the proud owner of a beautiful apartment worth almost R3 million. The day after the announcement, she was escorted to the Val de Vie Estate to pick her dream apartment from three beautiful designer apartments.

Proud owner of apartment at Val de Vie

With Win A Home Season 3 on SABC 3’s Afternoon Express, viewers not only stood a chance to win bi-weekly prizes, but Palesa walked away with a two-bedroomed furnished apartment in the Polo Village at the prestigious Val de Vie Estate in the Paarl-Franschhoek Valley near Cape Town. The draw took place on 26 August 2016 at the Afternoon Express Studios.

Time stood still for a moment

Palesa says when she stepped towards the safe, which each contestant was assigned to, and opened it, everything just stood still. A key to the apartment was inside one of the safes. “My mind was somewhere else and when I saw the key I realised: ‘Hey I need to take it out and show it to everyone’.”

Financial constraints are a big issue for her family. Her mother is a single parent and Palesa has a younger sister who needs to be cared for. “I’m still a student and I think that if I rent out the house for now, I will be able to pay for my fees and take some pressure off of my mother,” she says.

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