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25 February 2022 | Story Anthony Mthembu | Photo Victor Ramphore Mahlohla (baddapictures)
Inaugural Dreamwalk 2022
The inaugural dream walk put students in high spirits for the rest of the year, as they were able to express and celebrate their dreams and aspirations.

The inaugural dream walk at the University of the Free State took place on the Bloemfontein Campus on 19 February 2022. The dream walk, also referred to as ‘Leeto la ditoro’, will become an annual event where first-year students come together to express and celebrate their dreams and aspirations. 

The event was well attended by Bloemfontein Campus first-year students, who believe that the event is a great way to set the tone for the rest of the year. The students first gathered at a station on campus, where they were issued with a faculty T-shirt, key chain, a dream card, and a mask. The official walk then began from the Visitor Centre Gate on the northwest side of the Bloemfontein Campus to the Main Building, where members of the senior leadership are based.
During the walk, first-year students had to write down their dreams and aspirations on the dream card, which they ultimately placed in a box at the Main Building. “I found it amazing to be able to put my dreams on paper; it makes them more realistic,” highlighted Marise Prinsloo, a first-year student from the Outeniqua residence. Although some of the aspirations were too personal for some first-year students to speak about, others’ aspirations varied from academic success, spiritual wellness, and mental and physical health. In fact, Malcolm Willemse, who is also a first-year student from Outeniqua, hopes to secure a number of leadership positions. “I have dreams of being in the first-year committee and of being in the sub-committees, and I managed to write these down,” he shared. 

In addition, the atmosphere at the event was vibrant, as the students were excited to engage with one another. “It was amazing to walk with other residences such as Villa Bravado, Abraham Fischer, and Conlaurês, as they have great spirit,’’ expressed Willemse. The walk included songs from the various residences, and the first-year students were dancing and singing along. However, the fun did not end there. Once the students arrived at the Main Building, they were treated to a DJ who had them dancing and singing even more.

As the dream walk event will also take place on the Qwaqwa and South Campuses, the students on these campuses can expect to take part in a lot of singing, dancing, and other cultural activities. Precious Modiba, who is also a first-year student, argues that besides having a good time, one of the best things about the dream walk is the friends that one gets to make.

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Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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