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14 October 2022 | Story Dr Cinde Greyling | Photo Iflair Photography
UFS Business school
The UFS Business School.

The University of the Free State Business School (UFSBS) was established in the late 1990s and is fully accredited by the Council on Higher Education (CHE) and the Central and East European Management  Development Association (CEEMAN). Since its inception, the school has operated as a boutique business school focusing on personal attention to adult learners.

Late 2021, the UFSBS appointed a new Director, Dr Udesh Pillay. In conjunction with the change in leadership, the UFSBS is embarking on a new strategic journey, while maintaining the focus on its core business – in other words, its official academic offerings. The strategic journey of the UFSBS has been underway for the past year, and significant time has been allocated to the recurriculation of programme offerings; decolonisation of the academic agenda; and orientating the UFSBS so that it makes a larger practical contribution to the SME sector locally and nationally, especially in relation to business continuity and resilience in the wake of unforeseen externalities.  These developments will ensure that the UFSBS remains a premier academic institution and contributes to the success of South Africa and its people. It also ensures that the twin principles of academic excellence and social justice become mutually reinforcing.

The UFSBS’s strategic direction for the next five years aligns neatly with the Vision 130. By 2034 – when the university commemorates its 130th anniversary – the UFS wants to be recognised and acknowledged by peers and society as a top-tier university in South Africa. Similarly, the UFSBS has aspirations to become a top-ten business school in SA over the next five years.

Given the history of South Africa, it is of utmost importance to empower people to add value, particularly in the field of business and management leadership. The UFSBS will contribute to building an ecosystem of entrepreneurialism, with the more traditional academic programmes based upon the conventional practices of teaching and learning, research, and mentorship to be supplemented by ‘opportunity-driven initiatives’, such as executive education, consulting support, coaching, incubation services, and the commercialisation of intellectual property.

Globally, the Fourth Industrial Revolution (4IR) has catalysed processes of digital transformation in business, to which the UFSBS will align to ensure that students are equipped with the relevant knowledge and skills in a fast-changing, technology-enabled world. With the support of the Centre for Business Dynamics (CBD) housed in the UFSBS; the establishment of the Small Business Academy (SBA) in early 2024 in the UFSBS; the soon-to-be-established High-Growth Business Incubator (in collaboration with the NAS faculty); and with the process of strengthening relationships with the Paradys Experimental Farm gaining traction, a differentiated medium has been created to nurture responsible,  ethical, and socially conscious business leaders. The foundation then – to create the next generation of business leaders and entrepreneurs to become agents of change and value co-creators for business and society – will thus have begun.

The UFSBS will align to ensure that students are equipped with relevant knowledge and skills in a fast-changing, technology-enabled world. – Dr Udesh Pillay.
The slogan, ‘BE WORTH MORE’, embodies what the UFSBS strives for, and is consistent with new developments in global discourses, which are rethinking and transforming many of the traditional dogmas that have informed the mandates of business schools. 

As a critical bridge between academia and business, the UFSBS is uniquely poised to reimagine a better and intelligent future that is data-informed, collaborative, innovative, and inclusive.

News Archive

Compassion improves psychological well-being and reduces emotional distress
2017-09-27

Description: TEDxUFS   Tags: TEDxUFS

Participants in the Kindness Project sharing a
Random Act of Kindness with the cleaning staff,
Mathabiso Sehlabaka and Madineo Mokoena.
Photo: Thabo Kessah

Various studies have reported that the cultivation and practice of compassion may result in improved self-esteem, a decrease in depression and anxiety, increase in subjective well-being, and overall improvement in physical and psychological health. This is according to Counselling Psychologist, Tobias van den Bergh, during the Kindness Project (KP) on the Qwaqwa Campus.

“Students that are involved in this project have shown statistically significant improvements in overall well-being and compassion towards themselves and others,” said Van den Bergh, the project leader and Head of Department: Student Counselling and Development, Qwaqwa Campus.

“In addition, student participants of the compassion-based intervention showed a decrease in their experience of debilitating emotions and depressive symptoms, as well as a significant increase in measurements of positive affect (an indication of life vitality), self-compassion, and well-being. Humans appear to be genetically programmed to be kind. Studies have shown that the same brain structures that are activated when we procreate (i.e. have sex) or eat chocolates, are activated when we are kind. Thus, it means showing an instinctive predisposition towards compassion for our kin and others. Kindness also appears to be contagious. Whenever we observe kindness or experience kindness ourselves, we are much more likely to be compassionate towards our fellow human beings,” he said.

The KP is based on the Science of Compassion, with participants completing a four-week compassion-based intervention where they learned about and practised self-compassion and compassion towards others. In the last week of the programme, participants completed various Random Acts of Kindness off and on the campus.

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