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05 December 2023 Photo Francois van Vuuren
MACE Awards Winners 2023
From left are: Belinda Janeke, Head: Career Services; Barend Nagel, Multimedia Specialist, Department of Communication and Marketing; Moeketsi Mogotsi, Social Media Specialist, Department of Communication and Marketing; Lacea Loader, Senior Director: Department of Communication and Marketing; Tobias van den Bergh, Counselling Psychologist, Student Counselling and Development; Mojalefa Rabolinyane, Assistant Officer, Student Counselling and Development; Burneline Kaars, Head: Leadership, Organisational Development and Employee Well-being; Lizet Holtzhausen, Officer, Leadership, Organisational Development and Employee Well-being; Marieta Landman, Senior Officer, Department of Student Recruitment Services; and Sandile Ncedani, Senior Officer, Department of Student Recruitment Services.

On 16 November 2023, five departments at the University of the Free State made a big splash at the national association for Marketing, Advancement, and Communication in Education (MACE) 2023 Excellence Awards.

Collectively, the UFS won 11 awards, including the sought-after Chairperson’s Award of Excellence, awarded to a single entry that embodies true excellence in marketing, advancement, or communication. In other words, the overall winner across all divisions and categories.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

The MACE National Conference held on the Belville Campus of the University of the Western Cape from 15 to 16 November 2023, preceded the glamorous awards function. The theme for the conference was ‘Higher education institutions in a world of artificial intelligence’. After two informative days, delegates attended the awards function, where their work and skills were recognised.

The winner takes it all

The UFS Leadership, Organisational Development, and Employee Well-Being won the Chairperson’s Award for its Women’s Day Breakfast. This memorable event also received a platinum award. Silver awards were raked in by Student Counselling and Development (DoDay Mental Health Campaign), Career Services (Careers Podcast Series), Student Recruitment Services (Motion Graphics Video), and the Department of Communication and Marketing (DCM) won three silver awards for its Social Media Squad project, the Vision 130 video, and the Dr Maye Musk Honorary Doctorate Graduation Ceremony. Bronze awards were given to DCM for the Vision 130 Launch and Youth Month, and the Kovsie Connect Virtual Experience won Student Recruitment Services its second award of the evening.

Excellence in everything we do

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, says the recognition affirms the high level of communication generated by the institution. “I am immensely proud of the national recognition from our peers for the quality and innovative work we do. This year in particular, different departments entered the awards programme, which is exemplary of the integration and synergy of the work done in the different departments,” she says.

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Kovsies Star of Stars gives back to communities that need it most
2017-01-15

Description: ' 000 A StarOfStars Finalists Tags: StarOfStars Finalists

The 11 Kovsie Star of Stars finalists.
Photo: Charl Devenish

Description: ' 000 A StarOfStars Winner Tags: A StarOfStars Winner

"Doctor" Tshepo Thajane, the 2017 Kovsie Star of Stars.
Photo: Charl Devenish

Starting in 2016, the UFS Marketing department embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed Kovsies Star of Stars, recognises excellence in some of the most disadvantaged schools in the Free State. C-Squared Group, a black-owned and -managed agency, is partnering with the UFS in this endeavour. Amongst many other prizes on offer, the winner is awarded a full bursary to study at the UFS.

For the first year, two of the five Free State districts were identified, namely Xhariep and Motheo. Grade 11 and Grade 12 learners were invited to participate in 2016, the winner being announced at a gala event on the Bloemfontein Campus early in 2017, with Success Lekabe as host for the evening.

Nomonde Mbadi, Director of UFS Marketing, says of the contestants, “All 11 Star of Stars finalists had one thing to say that gave the judges goose bumps, and that was: ‘We want to give back to our community.’ This is truly commendable.”

"Doctor" Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, was selected as the winner of the inaugural Kovsies Star of Stars competition. He is pursuing a degree in Actuarial Sciences, and will be a Karee resident. He says, “I loved UFS before I even came here, because of the respect I was shown. And I really didn’t think I would win; it just came as a surprise to me.”

Lebohang Lesenyeho, from Kgauho Secondary School (Botshabelo), had a special word for the organisers. “I would be very honoured if you could include a message to them. We really thank them for this opportunity.”

It is hoped the competition will garner the support of financial sponsors and be expanded to include learners from Grade 9, 10, 11, and 12 across all five districts in the Free State province.

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