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13 June 2023 | Story Brent Jammer | Photo Supplied
Brent Jammer
Brent Jammer, Lecturer in the Department of Agricultural Economics

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Brent Jammer, Lecturer in the Department of Agricultural Economics, shares his UFS journey:

Q: Year of graduation from the UFS:

A: 2017, 2018, 2019

Q: Qualification obtained from the UFS:
A: I obtained my undergraduate degree in Agricultural Management with distinction in 2017 and received the ABSA award for best Bachelor of Agriculture final-year student at the faculty awards. In 2018, I obtained my honours degree in Agricultural Management with distinction and received the Standard Bank award for best BAgric Management honours student at the faculty awards. In 2019, I obtained my master’s degree in Agricultural Management.

Q: Date of joining the UFS as a staff member:
A: I joined the university as a permanent staff member (Lecturer) in September 2022. 

Q: Initial job title and current job title:

A: After completing my studies, I went on to work as a production manager on a commercial farm where I managed approximately 1 500 sheep. I returned to the university in 2022 and was then appointed as a Lecturer in the Department of Agricultural Economics.

Q: How did the UFS prepare you for the professional world?

A: The UFS served as a great foundation where I built my expertise with the knowledge and skills that I gained while studying at the university. The biggest advantage of being a UFS graduate is my ability to adapt in any space outside my comfort zone, which in turn made me excel in my field. The UFS Faculty of Natural and Agricultural Science is indeed the front runner in producing excellent students who can make a difference in the agricultural industry.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Transitioning from UFS alumnus to a staff member is still a dream come true for me, and it's actually funny that the people who taught me during undergraduate studies are now my colleagues. So, being among them and getting so much support is what makes me feel at home at the university.

Q: Any additional comments about your experience?
A: Additionally, I am also an emerging cattle farmer, where I implement all the skills I obtained from the university in practice. I farm with approximately 70 cattle where I employ youth members from my community as a means of ploughing back in order to reduce unemployment and enhancing livelihoods.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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