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24 May 2023 | Story Dr Cornelius Hagenmeier | Photo Barend Nagel
Africa Month
Inspired by its commitment to Africa, the UFS celebrates Africa Month annually, under the motto ‘One Africa together forever'.

Click to view document#AfricaDay2023: ‘Africa is not a country, it’s a vast tapestry of innumerable stories’


A focus on the African continent is central to the University of the Free State’s (UFS) internationalisation strategy, which envisages an Africa-imbued internationalisation process that advances Africanisation and decolonisation, and includes a focus on expanding researcher networks across Africa.

The UFS considers internationalisation, Africanisation, and decolonisation as complementary processes, and prioritises engagements with the Southern African Development Community (SADC) and African countries. The university’s Vision 130 emphasises the UFS’s commitment to the development of the African continent

One Africa together forever

Inspired by its commitment to Africa, the UFS celebrates Africa Month annually, under the motto ‘One Africa together forever'. Every year the campaign focuses on a different theme – this year, it is 'Promoting and appreciating knowledge in and from Africa'. This follows 'Celebrating African Education as a Conduit for African Unity’ in 2022 and ‘Solidarity in Knowledge Production and Recording’ in 2021. The diverse contributions from members of the UFS community, including all celebrations since 2019, are available from the Africa Month section of the UFS website.

The university's internationalisation strategy commits the UFS to co-creating knowledge across the African continent. Manifold collaborations with African universities underpin this. The number of scientific publications co-authored with colleagues across Africa is growing steadily. Between 2019 and 2022, UFS researchers collaborated with 381 African institutions, which resulted in 3 002 co-authored publications.

Strengthening formal partnerships with African universities is an important aspect of the UFS focus on Africa. This presently includes the University of Botswana, the University of Namibia, the National University of Lesotho, Niger Delta University, and the University of Ibadan in Nigeria. In an opinion piece published on the 2023 UFS Africa Month website, Prof Hussein Solomon of the UFS’s Centre for Gender and Africa Studies shares that “any memorandum of understanding needs to deliver on tangible outputs” and cites the example of a collaboratively edited book which he champions together with his Niger Delta University colleague Prof Jude Cocodia.

Flags of Africa

Developing partnerships on the continent

The university invests in strengthening existing and establishing new collaborations on the African continent. In 2022, it focused on developing new partnerships in Ghana and Gabon. In Ghana, it was possible to leverage existing collaborations championed by Prof Loyiso Jita, Dean of the UFS Faculty of Education, to establish institutional collaboration with the University of the Cape Coast and formalise the relationship with the University of Ghana. In Uganda, the UFS established a new collaboration with Busitema University, which is championed by Prof Motlalepula Matsabisa from the Faculty of Health Sciences.

New partnerships were initiated with three Gabonese higher education institutions, including the International Centre for Medical Research in Franceville (CIRMF). The institution's Director-General, Prof Jean Bernard Lekana-Douki, and the Rector and Vice-Chancellor of the UFS, Prof Francis Petersen, signed a memorandum of understanding in April 2023.

Collaboration had already commenced with a visit by the CIRMF's Dr Judicaël Obame to the UFS Department of Zoology and Entomology in December 2022, during which he delivered a guest lecture and conducted a workshop on mosquito rearing. The targeted engagement with Gabon also resulted in a delegation from École de Management du Gabon University (EM-Gabon) led by its President, Prof Daniel Idiata, visiting the UFS in November 2022 and subsequently formalising its collaboration with the UFS. Together with the Masuku University of Science and Technology, also located in Gabon, PhD co-supervision commenced as a result of the new partnership.

Qwaqwa-campus-based Dr Patricks Otomo, who champions the collaboration and serves as the campus Subject Head: Zoology and Entomology, explains: “As a student in Gabon in the early 2000s, I benefited from an agreement between the Masuku University of Science and Technology, where I was an undergraduate student at the time, and Stellenbosch University. This agreement allowed me to further my studies in South Africa, eventually earning my honours, master’s, and PhD at Stellenbosch University. Knowing the benefits of such agreements and the potential for internationalisation at the UFS, two years ago I approached the Vice-Rector for Research and Internationalisation, Prof Corli Witthuhn, with the idea of intensifying the UFS collaboration with my home country, Gabon. Together with Prof Witthuhn and Dr Cornelius Hagenmeier, Director of the UFS Office for International Affairs, we visited three higher education institutions in the country. We explored collaboration with a specific focus on PhD education. The response was overwhelming: in a short period, it was possible to develop lively partnerships with all three institutions.”

One of the UFS’s important regional partners is the National University of Lesotho. Prof Petersen visited it in 2022 to strengthen the existing multi-layered collaboration, which is underpinned by a memorandum of understanding. Joint activities are taking place through the Directorate for Research Development, which coordinates the Lesotho Highlands Water Project; the Faculty of Education, the Departments of Pharmacology, Political Studies, and Africa Studies; and the Afromontane Research Unit on the UFS Qwaqwa Campus.

Flags of Africa

Connecting the UFS to African philosophy and knowledge paradigms

UFS academics are constantly at the forefront of producing and disseminating cutting-edge work on the African continent. During Africa Month, the UFS, in partnership with Sweden’s Karolinska Institutet, hosted the first Crimean-Congo haemorrhagic fever virus (CCHFV) Africa Conference, at which experts from 16 countries – including 12 African countries – deliberated on CCHFV. It was co-organised by Prof Felicity Burt, an expert in arbovirology from the UFS’s Division of Virology in the Faculty of Health Sciences.

Another example of the UFS's research leadership in Africa is that Prof Martin Nyaga, Head of the UFS Next Generation Sequencing (UFS-NGS) Unit, chairs the Africa Centre for Communicable and Preventable Diseases (Africa CDC) working group on Vaccine Preventable Diseases (VPD). Meanwhile, research collaboration in the Humanities is also flourishing. For example, Prof Chitja Twala, Vice-Dean in the Faculty of the Humanities, has a long-standing relationship with the University of Ghana’s Department of History, and travelled to the partner university in 2022 for an extended research visit.

The UFS is also engaged in many African university networks, which ensures that the university is part of contemporary African higher education discourses. For example, the UFS is an active member of the Association of African Universities (AAU), the Southern African Regional Universities Association (SARUA), and the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM) .

Through its manifold African collaborations, the UFS lives up to the commitment expressed in its internationalisation strategy: to connect the UFS to African philosophy and knowledge paradigms. Moreover, the UFS’s engagements throughout Africa ensure that the university contributes significantly to promoting and appreciating knowledge in and from Africa.

UFS Rector and Vice Chancellor Prof Francis Petersen summarised this poignantly during the 2022 UFS Africa Month: “Our engagement with the world needs to ensure that the knowledge emanating from our university, our country, and our continent is shared globally.”

The UFS’s collaborations with institutions across Africa make a significant contribution in this regard.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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