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02 November 2023
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Story Kekeletso Makau
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Photo SUPPLIED
The UFS Heads of Mission Breakfast event attracted a distinguished delegation of foreign diplomatic missions.
The second Heads of Diplomatic Mission breakfast was hosted by the University of the Free State (UFS) in collaboration with the Mapungubwe Institute for Strategic Reflection (MISTRA) in Pretoria, South Africa on 26 October 2023.
The event served as an opportunity to position the UFS as a preferred partner for international collaboration in higher education, research, and innovation – following the success of the inaugural event in 2022. More than ten diplomatic missions were represented by distinguished foreign mission representatives who shared in the deliberations on this year’s theme, namely partnerships and collaborations.
The keynote address was delivered by the UFS Vice-Chancellor and Principal, Prof Francis Petersen, with contributing presentations from MISTRA researcher Laurence Caromba, UFS Professor of Pharmacology, Prof Motlalepula Matsabisa, and Senior Lecturer from the Centre for Gender and Africa Studies, Dr Grey Magaiza. A key goal of Prof Petersen’s presentation was to highlight the benefits of reciprocal collaboration and co-creation of knowledge with international partners, including industry partners. Contributing presentations posited the UFS as a partner of interest in research, innovation, and technology in the international arena and showcased the value of university and diplomatic partnerships in support of the UFS Internationalisation Strategy and Vision 130.
Caromba, a MISTRA researcher, reiterated the importance of collaboration between universities, research institutes, and the diplomatic community, further reaffirming the partnership value proposition entrenched in the UFS-MISTRA collaboration in co-hosting this year’s event. MISTRA, a renowned influential think tank, served as an excellent partner for the event.
The UFS currently boasts more than 100 vibrant international partnerships and is the incumbent coordinator of large EU-funded Erasmus+ projects among South African universities, with UFS researchers having co-authored more than 5 000 scientific publications with universities worldwide (2018-2022).
An engaging question-and-answer session concluded with insights and further action items for continued engagement post the event.
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.