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UFS presents the second Heads of Diplomatic Mission breakfast

02 November 2023 | Story Kekeletso Makau | Photo SUPPLIED

The second Heads of Diplomatic Mission breakfast was hosted by the University of the Free State (UFS) in collaboration with the Mapungubwe Institute for Strategic Reflection (MISTRA) in Pretoria, South Africa on 26 October 2023.

The event served as an opportunity to position the UFS as a preferred partner for international collaboration in higher education, research, and innovation – following the success of the inaugural event in 2022. More than ten diplomatic missions were represented by distinguished foreign mission representatives who shared in the deliberations on this year’s theme, namely partnerships and collaborations.

The keynote address was delivered by the UFS Vice-Chancellor and Principal, Prof Francis Petersen, with contributing presentations from MISTRA researcher Laurence Caromba, UFS Professor of Pharmacology, Prof Motlalepula Matsabisa, and Senior Lecturer from the Centre for Gender and Africa Studies, Dr Grey Magaiza. A key goal of Prof Petersen’s presentation was to highlight the benefits of reciprocal collaboration and co-creation of knowledge with international partners, including industry partners. Contributing presentations posited the UFS as a partner of interest in research, innovation, and technology in the international arena and showcased the value of university and diplomatic partnerships in support of the UFS Internationalisation Strategy and Vision 130.

Caromba, a MISTRA researcher, reiterated the importance of collaboration between universities, research institutes, and the diplomatic community, further reaffirming the partnership value proposition entrenched in the UFS-MISTRA collaboration in co-hosting this year’s event. MISTRA, a renowned influential think tank, served as an excellent partner for the event.

The UFS currently boasts more than 100 vibrant international partnerships and is the incumbent coordinator of large EU-funded Erasmus+ projects among South African universities, with UFS researchers having co-authored more than 5 000 scientific publications with universities worldwide (2018-2022).

An engaging question-and-answer session concluded with insights and further action items for continued engagement post the event.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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