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03 November 2023 | Story André Damons | Photo SUPPLIED
SDG Competition 2023
From left: Dr Brandon van Rooyen, Dr Anathi Makamane, Dr Yolandi Schoeman and Daniel Naudé participated and won the SDG Challenge South Africa. Pieter Bruwer is absent from the photo.

A team of exceptional students from the University of the Free State (UFS) has claimed victory in the prestigious SDG Challenge South Africa, a global competition that unites students and organisations to address the United Nations Sustainable Development Goals (UNSDGs). This remarkable achievement not only underscores the skill and dedication of UFS students but also reinforces their commitment to forging a more sustainable and equitable world.

The group of students from different disciplines within the Faculty of Natural and Agricultural Sciences (NAS), came up with an interdisciplinary and forward-thinking approach which contributed significantly to their victory. The team members, including Pieter Bruwer, Dr Anathi Makamane, Dr Brandon van Rooyen (all from Sustainable Food Systems and Development), Daniel Naudé (Department of Agriculture Economics), as well as Dr Yolandi Schoeman (a postdoctoral fellow in the Centre for Environmental Management (CEM) from the Faculty of Natural and Agricultural Sciences, each brought their unique expertise to the challenge.

Prof Jan Willem Swanepoel, Associate Professor in the Department of Sustainable Food Systems and Development within the Faculty of Natural and Agricultural Sciences, provided invaluable mentorship to the team. The students were also supported by Robyn Mellett from OMI Solutions.

Dr Schoeman says the SDG Challenge, designed to confront global challenges, connects students and organisations from across the globe, fostering collaboration towards achieving the UNSDGs, which encompass critical issues such as climate change and the reduction of global inequalities. Teams from South African universities, including the University of Cape Town, Stellenbosch University, and the University of KwaZulu-Natal, partnered with leading companies to address specific challenges tied to their corporate missions.

Develop a waste management strategy

Team UFS joined forces with Ivanhoe Mines, a prominent mining company operating in the Democratic Republic of Congo to develop a waste management strategy for the Kamoa-Kakula Copper Complex. This endeavour was laden with complexities due to the limited waste management options available in the area. The challenge was not just about managing multiple waste streams from the mining complex, but also about addressing socioeconomic and biodiversity challenges stemming from the burgeoning population in the region, which led to a range of environmental concerns.

“In response, the UFS team innovatively conceived ÉcoFlotille, a solution that not only tackled essential waste management issues but also promoted biodiversity net gain. The plan extended its reach to support local agribusinesses and small and micro-enterprises through the repurposing and reuse of waste materials, while presenting a unique biofinancing opportunity. The EcoFlotille solution represents a distinctive aspect of their triumphant journey.

“ÉcoFlotille not only aligns with the SDGs but also plays a crucial role in realising the vision of the Kunming-Montreal Global Biodiversity Framework, which emphasises the conservation and sustainable use of biodiversity. Additionally, it aligns with the goals of Agenda 2063 for Africa, striving to advance the continent’s development objectives and create a prosperous and harmonious future for the region,” says Dr Schoeman. 

The scalability of ÉcoFlotille across Africa holds great promise. Its innovative waste management approach and biofinancing potential could serve as a model for addressing similar challenges in diverse regions of the continent. This opens up opportunities for wider adoption and positive impacts throughout Africa.

Creating a more sustainable and equitable world

The SDG Challenge South Africa is an integral part of Soapbox’s global mission to mobilise university students and organisations in working collaboratively toward the UNSDG. These goals aim to address the world’s most pressing challenges, requiring collective efforts to achieve sustainable economic growth, environmental sustainability, and social inclusion by 2030.

The UFS’s remarkable success in the SDG Challenge not only highlights the university’s dedication to fostering global citizenship and sustainability but also underscores the remarkable potential of its students in driving positive change in Africa and the world.

According to Dr Schoeman, the UFS team’s victory in the SDG Challenge stands as a testament to their unwavering commitment to creating a more sustainable and equitable world. Their innovative solution, ÉcoFlotille, serves as a beacon of hope, illustrating how the vigour and ingenuity of the younger generation can propel us closer to realising the UNSDG by 2030, effectively ticking all 17 SDG boxes.

Solving a real-world problem

Prof Swanepoel says the SDG Challenge is a global competition that unites students and organisations to address the UNSDGs. These goals encompass some of the most pressing challenges facing our world today, such as climate change, poverty, and inequality.

According to him, by participating in the SDG Challenge, the UFS students had the opportunity to apply their knowledge and skills to solve a real-world problem experienced by one of the biggest mining houses in the world. They gained valuable experience in collaborating with the private sector.

“I am immensely proud of the students' achievement in the prestigious Soapbox SDG Challenge South Africa. Their interdisciplinary approach and forward-thinking mindset are a testament to the calibre of education and mentorship they receive at the UFS,” Prof Swanepoel says. 

“Furthermore, I am confident that the skills and experience gained through the SDG Challenge will help the students to make a positive impact on the world. They are the next generation of leaders who will be responsible for addressing the complex social and environmental challenges Africa face. I also believe that coming out as victors in this competition would open more doors for them and the university in the private sector.”

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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