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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Ethical leadership - the building block for success in business
2015-03-13

Dr Reuel Khoza |
As part of the professional development lecture series, the UFS Business School hosted Dr Reuel Khoza, Chairman of Aka Capital and Nedbank Group Limited, in a presentation to MBAs and the Bloemfontein business community on Leadership challenges of building an ethical organisation. In his presentation, Dr Khoza discussed Nedbank’s journey to success, its approach, and the interventions used to make its success a reality.
He brought to the fore one of the challenges which many companies in South Africa and around the world often face, that is, to change the perception of leadership in a large organisation from a profit-centred orientation to a people-centred one. This is a process that can take years to achieve.
Dr Khoza said “Ethical and well-governed organisations create trust with stakeholders … ethical leadership has a ripple effect on all other leaders at all levels in an organisation” In concluding his presentation, he reiterated that ethical leaders embrace humanity; it is not prescribed as a duty but is self-prescribed.
The professional development lecture series is held at the Business School on the Bloemfontein Campus, hosting prominent speakers on various business-related topics throughout the year.