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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Clarinet lecturer honoured with prestigious international artistship
2015-11-13
Clarinetist Danré Strydom |
Danré Strydom, lecturer in the Odeion School of Music (OSM) of the University at the Free State (UFS) has recently been added to the Buffet Crampon executive list of representative artist. Buffet Crampon is one of the most iconic woodwind brands and the leader in manufacturing first-rate clarinets. The artistship entails a highly competitive selection process to become the first South African Buffet Crampon brand ambassador.
Buffet-Crampon, based in France and Germany, is ailed internationally as the “Steinway” of clarinet manufacturers. The company follows a meticulous selection process, and the title of Buffet Artist is not bestowed lightly. Strydom will be the first South African artists to represent the brand.
For nearly 200 years, musicians have received continuous artistic excellence and a dedication to music from Buffet-Crampon and its instruments. In a dialogue with the most renowned artists, the brand’s ambition is to combine tradition with modernity, know-how with creation, and history with innovation in order to offer excellent wind instruments unique in character, and underpinned by undeniable quality.
Strydom received her formative musical education at the Windhoek Conservatoire, before completing her undergraduate degree at the UFS. Her playing then won her several prestigious scholarships for overseas studies. She began her postgraduate studies at Indiana University’s Jacobs School of Music, and then furthered her studies in Belgium, resulting in two separate Master’s Degrees in Clarinet and in Bass Clarinet Performance from the Royal Conservatory, Ghent University.
Besides currently serving as principal clarinetist for the Free State Symphony Orchestra and Namibian National Symphony, she was an ad-hoc member of the esteemed Brussels Philharmonic from 2009-2013. The spell with the Brussels Philharmonic included an Academy Award for the soundtrack of the motion picture, “The Artist,” which Strydom considers one of her proudest moments.