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29 August 2024
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Story Anthony Mthembu
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Photo Harmse Photography
Ross van Reenen, CEO of the Toyota Free State Cheetahs.
The Business School at the University of the Free State (UFS) recently hosted the CEO of the Toyota Free State Cheetahs, Ross van Reenen, for a guest lecture. Van Reenen presented the guest lecture in the Business School Auditorium on the UFS Bloemfontein Campus on 21 August 2024.
Reflecting on Van Reenen’s address
In a lecture addressed to an auditorium filled with UFS staff and students, Van Reenen’s talk was divided into several sections. Firstly, he spoke about the concept of the ‘black swan’ in reference to the book written by Nassim Nicholas Taleb, titled The Black Swan: The Impact of the Highly Improbable. Referring to Taleb’s book, Van Reenen defined a ‘black swan’ as a rare event that has a severe impact, and the occurrence of which people try to explain. He used some examples to explore this concept as well as its implications, including COVID-19 and its impact on the world, and the tragic death of the people in the Titanic disaster. However, he delved deeper into 9/11 and the extent of its impact, saying that “9/11 was a major wake-up call in the world economy”. Van Reenen highlighted how some companies such as Barclays, for which he previously consulted, had to work to be up and running after the collapse of the Twin Towers in 9/11.
In addition, Van Reenen’s lecture also touched on the importance of the first ninety days of a job after an individual has been employed. “Those first ninety days are crucial, as you have to establish yourself in a company where you are paid less than you are worth,” Van Reenen said. As such, he gave the audience insight into what they could focus on in that time frame. This includes focusing on the small wins, as well as ensuring that you are working at keeping the team together, as the team is an integral part of an organisation.
Van Reenen concluded his address by speaking about his time as the CEO of the Toyota Free State Cheetahs, including some of the decisions he took to ensure the success of the organisation.
Student represents UFS and SA in world orchestra
2015-11-27

The A-list violist, Maja van Dyk
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Among the 100 musicians from 74 countries who performed at the Carnegie Hall in New York as part of the International Youth Philharmonic Orchestra (YPHIL) tour was Maja van Dyk. The viola player was one of two South Africans, and the only University of the Free State (UFS) representative, in the main performance of the tour on 27 September 2015.
“The highlight of the tour was definitely the concert in Carnegie Hall,” said Maja.
The fourth-year BMus student at the UFS Odeion School of Music (OSM) was one of 900 musicians between 18 and 26 years of age who auditioned for the world orchestra. She reached a major milestone in her music career when she was selected as both our country and our university’s ambassador.
The YPHIL project is a hub for the most powerful young performers from all over the world who spotlight social issues affecting the global collective through music. This objective behind creating one symphonic voice is to unite and empower in an unconventional manner.
Over the years, Maja has gathered a wealth of experience by playing for the MIAGI Youth Orchestra, the South African National Youth Orchestra, the Free State Youth Orchestra, the OSM Camerata, and the Free State Symphony Orchestra, as well as the Bloemfontein and Stellenbosch City Orchestras.
As a member of the National Youth Orchestra, she was invited to tour the country with the world-class Zurich Chamber Orchestra and the Zürcher Kammerorchester in 2012 and 2013 respectively. Her recent international exposure cannot be separated from past stints on the world stage. “I participated in tours of The World Orchestra to Spain and Lebanon, prior to the YPhil tour to New York City this past September,” she said.
The award-winning Maja is currently playing as an ad hoc member for the Cape Town Philharmonic Orchestra. She moved to the Western Cape after she played in her last exam last week.