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14 August 2024 | Story Martinette Brits | Photo Supplied
Dr Luther van der Mescht
Dr Luther van der Mescht, Senior Lecturer in the Department of Zoology and Entomology.

Ticks that feed on South Africa’s cattle are developing resistance to the only effective pesticides, making them increasingly difficult to control. If this issue is not addressed, the spread of these parasites and their resistance to pesticides could significantly impact farmers' incomes and food security.

According to a study by Dr Luther van der Mescht, Senior Lecturer in the Department of Zoology and Entomology, many tick populations in South Africa are resistant to at least two of the three main types of acaricides (chemical classes) used in the country.

Dr Van der Mescht notes that with around 12 million cattle in South Africa, these ticks not only lower meat and milk production but also carry pathogens that can cause potentially fatal diseases. He estimates that the economic losses from tick-borne diseases and the use of acaricides could reach up to R670 million annually in the cattle industry alone.

He adds that South Africa's agricultural sector is unique due to its dual farming system, which includes both subsistence and commercial farmers, amplifying the impact of ticks. “The country is also home to a wide variety of tick species that transmit numerous pathogens across a diverse range of habitats and climates in which cattle are farmed. Consequently, the effects of ticks and tick-borne diseases in South Africa may be more severe compared to those in developed countries.”

Dr Van der Mescht highlights that ticks are developing resistance primarily due to poor farm management practices, such as underdosing, overdosing, and excessive use of acaricides. “Additionally, insufficient government support in educating farmers and managing resistance exacerbates the problem.”

Managing acaricide resistance

Dr Van der Mescht explains that while ticks will inevitably develop resistance to acaricides, this usually happens much slower if pesticides are used strategically. To slow the development of resistance, several measures can be implemented: 

• Minimise the number of acaricide treatments.
• Assess tick diversity and acaricide resistance at the farm level and monitor it regularly. The study found that acaricide resistance was highly variable across South Africa, likely due to different farm management practices; hence it should be assessed at the farm level.
• Quarantine animals when transferring them to a new farm, ensuring they are free of ticks before releasing them.
• Rotate acaricides from different chemical classes, with a gap of at least two years between applications.

• Government veterinary services should raise awareness about acaricide resistance and provide support, particularly to under-resourced farmers. Establishing acaricide resistance testing laboratories would help monitor resistance and offer guidance to farmers.

Expert in parasitology

Dr Van der Mescht is particularly fascinated by the fact that most animals on earth follow a parasitic way of life. He graduated with a PhD in Conservation Ecology from the Department of Conservation Ecology and Entomology at Stellenbosch University in 2015, focusing on rodent parasites.

Career highlights include receiving the Wilhelm Neitz Memorial Scholarship in Parasitology from the Parasitological Society of Southern Africa (PARSA) for study abroad, and the Blaustein Centre for Scientific Cooperation Postdoctoral Fellowship in 2016 from Ben-Gurion University of the Negev, Israel, to conduct research on the experimental evolution of host specialisation. He also received the Claude Leon Foundation Postdoctoral Fellowship in 2019 to study the cat flea at Stellenbosch University’s Department of Botany and Zoology.

With over four years of experience in the industry at a contract research organisation, he has conducted more than 40 clinical studies for international pharmaceutical companies and published over 50 peer-reviewed scientific articles.

Making research visible, impactful, and relevant to society

Dr Van der Mescht recently published an article for The Conversation and participated in interviews with eNCA, Newzroom Afrika, and Cape Talk to discuss his research. “This effort aligns with the Vision 130 strategy of being a regionally engaged university and supports one of the key pillars of research development at the University of the Free State (UFS), which is to make our research visible, impactful, and relevant to society.”

He also highlighted the significance of popular science, noting that it helps scientists communicate their research to a broader audience, build their professional reputation, enhance their funding opportunities, and improve their research outcomes.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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