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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Seminar puts language issues under spotlight
2012-06-29

The South African Languages Bill does not meet the Constitution’s requirements and is not doing much to curb English monolingualism.

This viewpoint of a number of critics was discussed at a language seminar at the University of the Free State (UFS) this week.

The Faculty of the Humanities at the UFS presented the seminar on the Bloemfontein Campus, where interested parties could discuss issues and developments relating to the South African Languages Bill.

The seminar formed part of the combined annual conference of the South African Applied Linguistics Association, the Linguistic Society of Southern Africa and the South African Association for Language Teachers.

At the conference, the rich diversity of language and also the complexity of language in South Africa was recognised.

The latest South African Languages Bill has attracted much interest and varied viewpoints this past year.

One of the most significant - and also the most controversial - suggestion of the present bill is to extend the present bi-language obligation to a four-language obligation, which implies that at least one African language is added to the present formula.

Furthermore, there are other important stipulations regarding the establishment of language units that will have implications for the public service, and specifically, for language practitioners.

Prof. Koos Malan, a Constitutional Law expert from the University of Pretoria, speaking during a discussion session, said: “Language determination in constitutions and language legislation are indications of the official ideology towards dealing with language and cultural diversity in the specific state. The ideology can range from the support of multilingualism – at the one extreme – to the other extreme, where only one language will get preference as the official language.”

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