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05 December 2024 | Story Dr Cindé Greyling | Photo Kaleidoscope
MACE Winners 2024
From left to right: Burneline Kaars (Head: Employee Wellness and Organisational Development), Dr WP Wahl (Student Life Director), Linda Greyling (Senior Officer: Special Projects, Student Recruitment Services), Gerben Van Niekerk (Senior Officer: Kovsie Support Services), Malia Maranyane (Senior Officer: Undergraduate Marketing, Student Recruitment Services), Nomonde Mbadi (Student Recruitment Services Director), and Susan Van Jaarsveld (Senior Director: Human Resources).

On 28 November 2024, the University of the Free State (UFS) did it again – reigned as champions at the annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards and walking away with two of the top awards: the MACE Award for Outstanding Research and the Severus Cerff Award for Consistent Excellence.

KovsieX was named the overall winner of the MACE Award for Outstanding Research. This award is made to the entry with the highest score in research, clearly demonstrating how research has supported the strategic objectives of the institution and the project. KovsieX is a multiplatform approach designed to leverage the strengths of diverse media channels. This digitalisation aligns with Vision 130, leveraging emerging technologies to enhance teaching and learning quality and efficiency of non-academic support structures and systems.

The UFS’ entries were of such high quality that the university won the sought-after Severus Cerff Award for Consistent Excellence. This award is based on the number of entries entered by an institution and the number and level of those entries winning awards. The award is therefore made to the institution with the highest success ratio.

Furthermore, the UFS Matriculant of the Year event received a Silver Award – entries scoring 5.75 or higher earn a Silver Award, placing this event among some of the top achievers in the events category. Three UFS entries received Gold Awards and were the winners in their respective categories: KovsieChat (Digital Channels), 2024 Women’s Day Breakfast (Events), and KovsieX (Stakeholder Engagement Campaigns). This is a magnificent achievement for the UFS.

"Winning a MACE award at this early stage is proof that KovsieX is not just meeting national standards – it’s setting them. If we can achieve this level of excellence now, imagine how we’ll compete on the global stage when the project is fully realised,” says Gerben van Niekerk, Student Media Manager.

Lacea Loader, Senior Director: Communication and Marketing and Coordinator of the MACE Excellence Awards, explained that a record number of entries were received for the Excellence Awards this year. “We are ecstatic about the direction of communication at the UFS and that the university has been able to maintain the quality of its entries in recent years,” says Loader.

The MACE Excellence Awards takes place annually as part of the MACE National Conference, recognising and celebrating excellence and the achievements of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. This year, the Cape Peninsula University of Technology (CPUT) hosted the conference from 27 to 28 November 2024.

In 2023, the UFS won 11 awards, including the Chairperson’s Award of Excellence. 

News Archive

Emily Matabane transforms perceptions of the deaf community
2014-09-22

 

Emily Matabane

September is International Deaf Awareness Month and Emily Matabane – a lecturer at our Department of Sign Language – let us into the world of the deaf. A world she herself lives in.

Through the aid of Tshisikhawe Dzivhani, an interpreter, Matabane shared her experiences with us in a question and answer (Q & A) session.

Q: Tell us about your career as a lecturer in Sign Language.

A: I started working at the university as a Sign Language lecturer in 2000. I have a lot of deaf and hard of hearing people in my family and I also went to a deaf school. My mother is hard hearing and after graduation I taught her sign language. This made me want to teach other people sign language, who in turn will teach more people as well.

Q: What are common misconceptions about the deaf community?

A: Hearing people will often think you are stupid if you are deaf. But in fact we can still understand people – for instance, if they write down what they want to say when we don’t have an interpreter with us.

People also thought I couldn’t drive or buy a car because I am deaf – while I actually had a valid driver’s license. When I wanted to get a loan at the bank to buy my car, they wanted a doctor’s letter to prove that I’m allowed to drive, even though I have a license. Eventually, I did get the loan and I did buy the car!

Q: How can hearing people support the deaf community?

A: People can learn sign language. That is what I wanted to achieve when coming to university as a Sign Language lecturer. Hearing students who will become psychologists, teachers and social workers will be able to work with deaf people and perhaps teach others sign language too. Deaf people simply need more people to socialise with them.

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