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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Elinor Sisulu to present lecture at the UFS
2008-07-30

Human rights activist, Ms Elinor Sisulu, will deliver a Women’s Day lecture, titled: “Voiceless and voteless, fleeing zanuphobia into xenophobia: A Zimbabwean woman’s perspective of National Women’s Day” at the University of the Free State in Bloemfontein on Wednesday next week.
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She was invited by the Faculty of the Humanities at the UFS to deliver the lecture on Wednesday 6 August because of her stature as an activist and writer and her views on the topical issue of Zimbabwe.

The Vice-Dean of the Faculty of the Humanities, Prof Engela Pretorius, said the UFS was keen to engage the larger community on these kinds of issues and invites all interested people to attend.

Ms Sisulu is a writer, human rights activist and political analyst. Born in Zimbabwe, she was educated in Zimbabwe, Senegal and the Netherlands.

She combines training in history, English literature, development studies and feminist theory. In 1994 she published an award-winning children's book, “The Day Gogo Went to Vote”.

Her biography about her mother-in-law and father-in-law, titled “Walter and Albertina Sisulu: In Our Lifetime”, was published to critical acclaim in December 2002. The book was runner-up in the 2003 Alan Paton Non-fiction Award and won the 2003 Noma Award for publishing in Africa.

Ms Sisulu works in the South African office for the Crisis in Zimbabwe Coalition, the major umbrella body of Zimbabwean non-governmental organisations.

The lecture will start at 19:00 in the CR Swart Auditorium on the main campus in Bloemfontein.

Light refreshments will be served.

Those wishing to attend must please make a booking with Hettie Beukes at 051 401 2240 or beukeshs.hum@ufs.ac.za.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
30 July 2008
 

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