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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Universities and communities should forge links, Prof. Khotseng
2010-03-04

At the seminar, from the left: Dr Sethulego Matebesi (Head: Department of Sociology), Prof. Khotseng and Prof. Naas Bredenkamp (Department of Sociology).
Photo: Lize du Plessis


The Department of Sociology at the University of the Free State (UFS) recently held a departmental seminar where the former Vice-Rector of the UFS, Prof. Benito Khotseng, was the guest speaker.

He focused on the importance of the engagement between universities and the community. According to him South Africa has one of the most troubled societies in the world.

He said factors that led to people living in stress are, amongst others, unemployment, broken families, slum housing, child abuse, school dropouts, HIV/Aids, illiteracy and crime.

“People in the communities complain about what they don’t have when they should look at what they can do with what they do have,” Prof. Khotseng said.

He said the UFS was filled with people with the necessary expertise who should go to the communities to help where they could. “Universities and communities should start new, collaborating relationships,” he said.

“When we assist communities we should not see them as a bag of needs,” he said. “Each time someone uses his capabilities, the community grows stronger.”

He further said the UFS could certainly play a meaningful role in regional engagement and development.
- Lize du Plessis

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