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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Kovsies well represented in Cheetah rugby team

2006-10-10

Champions support champions. Sport stars from the University of the Free State (UFS) today pledged their support to the Cheetah team with their participation this weekend in the Currie Cup final. From the left are: Boy Soke (SA Cross Country Champion), Nicolaas le Roux (captain of the Shimla rugby team), prof Frederick Fourie (Rector and Vice-Chancellor), Ben Rheeder (Shimla hooker) and Charlene Hertzog (Captain of the Protea team and the UFS first netball team).

Kovsies well represented in Cheetah rugby team

Altogether 10 current and former Kovsies will most likely be included in the Cheetah team of 22 players that will compete for a place in the team that will play against the Blue Bulls on Vodacom Park in Bloemfontein in the final game of the Currie Cup.

“The University of the Free State (UFS) is proud of its rugby players and sees this milestone as another example of our commitment to maintaining quality sports performances,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Prof Fourie said the UFS will stand solidly behind the Cheetahs this weekend so that the Currie Cup can stay in the Free State.

“It is not every day that we can boast with such a high representation in a provincial team. Each of these players has proven himself to be a true sportsman and some of them are also Springbok rugby players. This makes the honour even greater for the UFS,” said Prof Fourie.

The current and former Kovsies are Ollie le Roux (captain and loose head prop), Wian du Preez (loose head prop), Richardt Strauss (hooker), Jannie du Plessis (tight head prop), Noël Oelschig (scrumhalf), Michael Claassens (scrumhalf), Meyer Bosman (flyhalf), JW Jonker (center, back line), Philip Burger (flyhalf/back) and Jaco du Toit (hooker).
“Last year we honored two former Kovsies for their contribution to the success of the Cheetah team. Mr Naka Drotské, team manager of the Cheetahs, was appointed as Kovsie of the Year and Mr Harold Verster, President of the Free State Rugby Union, received the Cum Laude Award,” said Prof Fourie.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
12 October 2006

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