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IASIA 2024
The International Association of Schools and Institutes of Administration (IASIA) 2024 Conference fostered critical discussions and insights into the future of public administration and service delivery.

The University of the Free State (UFS) recently hosted the esteemed International Association of Schools and Institutes of Administration (IASIA) 2024 Conference. This notable event was organised by the UFS Department of Public Administration and Management, bringing together 280 academics, researchers, students, and practitioners to delve into the theme, Alternative Service Delivery and Sustainable Societal Responsiveness.

The relevance of this theme aligns with the Global and Africa Agendas 2030 and 2063, emphasising the need for a transformative dynamic to ensure that no one is left behind. The conference addressed the roles and challenges faced by public institutions, governments at all levels, public servants, and citizens worldwide. It highlighted the importance of managing uncertainties, challenges, and expectations in an era of complex reforms.

The conference featured a diverse and distinguished line-up of speakers, including Dr Najat Zarrouk, President of IASIA; Dr Sofiane Sahraoui, Director General of IASIA; Dr Ra’ed Benshams, President of the International Institute of Administrative Sciences (IIAS); Prof Francis Petersen, UFS Vice-Chancellor and Principal; and Geraldine Fraser-Moleketi, former Minister of Public Service and Administration of South Africa.

Advancing excellence

IASIA is dedicated to strengthening administrative capacity worldwide, advancing excellence in public administration education and training, and fostering the dissemination of innovative scholarly research and practices in governance and administration. The key objectives of the conference are to promote the exchange of knowledge on the evolution of public administration theory and practice and to facilitate comparative studies and the development of public administration theory. In addition, it aims to encourage innovation in ideas, methods, and techniques in public administration; strengthen the dialogue between academics and practitioners; as well as to develop and consolidate a community of public administration experts open to contributions from young researchers and public officials.

Sustainable solutions

“Hosting the IASIA Conference was pivotal for addressing sustainable solutions to service delivery challenges in the public sector, both globally and within the South African context. It provided a valuable platform for international exposure and networking for the UFS Department of Public Administration and Management, the broader UFS community, the Free State Provincial Government, and the South African as well as the global public administration and management fraternity,” said Prof Liezel Lues, UFS Professor of Public Administration and Management and rapporteur of the IASIA conference.

“It also included practitioners from South African universities and various public sector stakeholders, aligning with Vision 130's goal of making a significant social impact by fostering collaboration, knowledge sharing, and innovative solutions to local and global challenges,” she added.

Exploring the future of public service

A significant focus of the conference was exploring alternative service delivery models aimed at enhancing efficiency, responsiveness, inclusiveness, collaboration, co-production, and accountability. Public institutions and governments worldwide are grappling with numerous complex challenges, including the aftermath of the COVID-19 pandemic, geopolitical tensions, rapid urbanisation, climate change, inequality, youth disorientation, migration, and the digital revolution. These challenges have led to a critical lack of trust in public institutions and growing dissatisfaction with government performance.

Embracing alternative service delivery

Traditional government models have often struggled to meet citizens' needs and address these multifaceted issues. The conference highlighted the emergence of alternative service delivery models, emphasising the need to open public services to other actors and stakeholders, including the private sector, civil society organisations, and community groups. This approach seeks to enhance public service delivery through collaboration and innovation, ultimately striving to build a more responsive and sustainable society.

Click to view documentPlease click here to scan the QR code with the IASIA app for more information about the conference.

Watch the conference highlights video



News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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