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Innovative wool creations shine at Karoo Winter Wool Festival

25 June 2024 | Story Martinette Brits | Photo Carine van Zyl

OVK Innovation Competition Gala Event 2024 — The prize winners at the gala evening of the OVK Innovation Competition on 13 June 2024. From the left, in front: Emily Segame, Sophia Mekhoe, Sarah Lenong, Maserame Sebonyane, Ntabiseng Ndabeni. At the back: Elizabeth Mnwana, Carlize van Zyl (winner of the competition), Carien Vorster, Jana Vermaas, Doretha Jacobs, and Nelly Olayi.

The University of the Free State (UFS) Wool Wise Community Project was recognised for its innovative use of wool, receiving accolades at the OVK Innovation Competition held in conjunction with the Karoo Winter Wool Festival in Middelburg from 13–16 June 2024.According to Carien Vorster, project manager from the Department of Sustainable Food Systems and Development, participants were tasked with crafting practical items from wool. Their creativity shone through in their design of a lampshade, earning them second place. Doretha Jacobs, a lecturer in the Department of Sustainable Food Systems and Development, focused on making felt from Dorper fibre, noting that while Dorper sheep are primarily bred for meat, they sought to repurpose fibres that would otherwise be discarded.

The team achieved third place with their cushion, featuring a front made entirely of merino wool felt and a back crafted from upholstery fabric. “Each cushion contains a 100% duck feather inner, and their uniqueness lies in the hand-dyed wool and hand-placed designs on each felt piece,” explains Vorster.

Other notable entries from different teams included a duvet inner, shoe insoles, and oven gloves. The top prize went to a hand-felted coat.

Community project empowers local women in wool craft

The UFS Wool Wise Community Project originated as a spin-off from the Regional Universities Forum for Capacity Building (Ruforum) project, initiated in 2019 by the UFS Department for Sustainable Food Systems and Development.

According to Vorster, the Ruforum project encompasses various components such as research, farmer support, and community development, with a particular emphasis on community upliftment programmes. "Since 2019, we have conducted numerous wool workshops and training sessions where local women have participated to learn about wool processing," she explains.

"From these events, we identified women who are now integral to our programme. Their skills range from sewing, felt making, and hand embroidery, to knitting."

The project features eight women who create diverse products from scratch: Elizabeth Mnwana, Emily Segame, Georgina Collins, Maserame Sebonyane, Nelly Olayi, Sarah Lenong, Sophia Mekhoe, and Ntabiseng Ndabeni.

She emphasises that the project also manufactures conference bags for various events and stands as one of UFS's most successful community initiatives. "Ultimately, this project has the potential to become self-sustaining, with proceeds supporting the salaries of the eight women," Vorster concludes.

Competition boosts visibility and market reach

Participating in initiatives like the OVK Innovation Competition motivates them to stay current and benchmark their efforts against other businesses or individuals involved in felt product creation.

"Winning a competition can also significantly uplift team morale," remarks Vorster.

"Securing second and third place in this competition translates to increased visibility and marketing opportunities for us. This is crucial as we aim to expand our market reach and establish a sustainable income stream for the project," she concludes.

A worker packs the carded wool in layers preparing for the felting process.

The cushion (in front), secured the team third place at the OVK Innovation Competition.

The lampshade secured the team second place at the OVK Innovation Competition.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders

2017-07-07

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied

The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions
The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage
According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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