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25 June 2024 | Story Martinette Brits | Photo Carine van Zyl
OVK Innovation Competition Gala Event 2024
The prize winners at the gala evening of the OVK Innovation Competition on 13 June 2024. From the left, in front: Emily Segame, Sophia Mekhoe, Sarah Lenong, Maserame Sebonyane, Ntabiseng Ndabeni. At the back: Elizabeth Mnwana, Carlize van Zyl (winner of the competition), Carien Vorster, Jana Vermaas, Doretha Jacobs, and Nelly Olayi.

The University of the Free State (UFS) Wool Wise Community Project was recognised for its innovative use of wool, receiving accolades at the OVK Innovation Competition held in conjunction with the Karoo Winter Wool Festival in Middelburg from 13–16 June 2024.According to Carien Vorster, project manager from the Department of Sustainable Food Systems and Development, participants were tasked with crafting practical items from wool. Their creativity shone through in their design of a lampshade, earning them second place. Doretha Jacobs, a lecturer in the Department of Sustainable Food Systems and Development, focused on making felt from Dorper fibre, noting that while Dorper sheep are primarily bred for meat, they sought to repurpose fibres that would otherwise be discarded.

The team achieved third place with their cushion, featuring a front made entirely of merino wool felt and a back crafted from upholstery fabric. “Each cushion contains a 100% duck feather inner, and their uniqueness lies in the hand-dyed wool and hand-placed designs on each felt piece,” explains Vorster.

Other notable entries from different teams included a duvet inner, shoe insoles, and oven gloves. The top prize went to a hand-felted coat.

Community project empowers local women in wool craft

The UFS Wool Wise Community Project originated as a spin-off from the Regional Universities Forum for Capacity Building (Ruforum) project, initiated in 2019 by the UFS Department for Sustainable Food Systems and Development.

According to Vorster, the Ruforum project encompasses various components such as research, farmer support, and community development, with a particular emphasis on community upliftment programmes. "Since 2019, we have conducted numerous wool workshops and training sessions where local women have participated to learn about wool processing," she explains.

"From these events, we identified women who are now integral to our programme. Their skills range from sewing, felt making, and hand embroidery, to knitting."

The project features eight women who create diverse products from scratch: Elizabeth Mnwana, Emily Segame, Georgina Collins, Maserame Sebonyane, Nelly Olayi, Sarah Lenong, Sophia Mekhoe, and Ntabiseng Ndabeni.

She emphasises that the project also manufactures conference bags for various events and stands as one of UFS's most successful community initiatives. "Ultimately, this project has the potential to become self-sustaining, with proceeds supporting the salaries of the eight women," Vorster concludes.

Competition boosts visibility and market reach

Participating in initiatives like the OVK Innovation Competition motivates them to stay current and benchmark their efforts against other businesses or individuals involved in felt product creation.

"Winning a competition can also significantly uplift team morale," remarks Vorster.

"Securing second and third place in this competition translates to increased visibility and marketing opportunities for us. This is crucial as we aim to expand our market reach and establish a sustainable income stream for the project," she concludes.

News Archive

From Architecture graduate to fashion sensation
2016-11-14

Description:Paul Whitehead  Tags: Paul Whitehead  longdesc=

Paul Whitehead, owner and founder of
Major John.
Photo: Supplied

Paul Whitehead never thought the small business he started in his hostel room at the University of the Free State (UFS) in Huis Abraham Fischer on the Bloemfontein Campus would develop into something of magnitude.

Paul, who completed his Honours degree in Architecture in 2015 at the UFS, is currently taking a gap year due to the rapid growth of his business. Major John started back in December 2012, with Love Warrior becoming Paul’s first outlet. In 2014 Paul started manufacturing his first series of timber bow ties and after that, sales started booming.

Supplier to 16 outlets in South Africa

“We currently supply 16 outlets throughout South Africa with a range of products such as timber bow ties, genuine leather suspenders and concrete and timber desk lamps, as well as other leather products,” Paul says.

He says that a new range of nine timber bow ties is launched every four months. “The timber is recycled and the fabric is handpicked from around the country to ensure quality, thus the bow ties are hand-crafted and unique,” Paul says.

Trust your gut feeling and believe in yourself

His main goal with the timber bow ties is to expand while the unique quality of the product is not compromised. “We are also in a process of expanding the range of our products in the exclusive market.”

Paul attributes his success to delivering excellent service to people who appreciate his pride and joy, his Major John collection. He encourages future entrepreneurs to listen to others’ advice, but to trust their own gut feeling and always believe in themselves.

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