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31 May 2024 | Story Valentino Ndaba | Photo Matome Mokoena
Global Citizenship
Distinguished speakers and scholars gathered at the University of the Free State to discuss global citizenship and the transformative role of African higher education in celebration of Africa Day.

The University of the Free State (UFS) recently hosted a compelling event at its Bloemfontein Campus in celebration of Africa Day. Under the theme “World Citizenship and African Higher Education: Preparing Students for a Connected World”, the gathering, organised by the Office for International Affairs, brought together distinguished speakers and scholars to explore the significance of Africa Day and the pivotal role of African institutions of higher learning in shaping a global mindset.

In his opening address, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, emphasised the importance of commemorating Africa Day as a means to honour the continent's history, celebrate its diversity, and reaffirm commitments to unity, peace, and progress in Africa. “Events of this nature remind us that Africa is rising and increasingly claiming its rightful place as a thought and leadership influencer in the global community of nations. How we, as the UFS, embrace this as an opportunity for innovation and impact is of critical importance to our institutional vision, which we call Vision 130, setting out our collective intent to the year 2034, when the university will mark the 130th anniversary of its founding,” he added.

Addressing inequality and colonial legacies

A panel discussion featuring prominent speakers delved into critical issues affecting African society and higher education. Advocate Thando Gumede, a respected human rights and feminist activist, passionately advocated for substantive equality and the dismantling of systemic barriers to empower black women in society, with a particular focus on academic institutions. Gumede emphasised the persistent issues facing African women and girls, particularly black women, in the economy and leadership roles. “It’s now 2024, and yet a black government has purposefully and intentionally failed to meaningfully address the laws, systems, and colonial ideologies that ultimately led to the socioeconomic and political paralysis and violation of African women and girls today, especially black women within the economy and roles of leadership,” she asserted.

She further elaborated on the metaphor of tiptoeing around a house, symbolising the cautious and ineffective efforts to address these deep-seated issues. Advocate Gumede’s call to action was clear: "We have been tiptoeing in this house for 30 years, not wanting to bump the nice transparent vases around the house. We have been silently tiptoeing around this house so as to not wake up the masters. We have been unable to breathe in this house because we have been giving excessive amounts of oxygen to those who don't need it as much as we do. And so, what I'm trying to say is that unless we are willing to tear the entire house down and smash the foundation that it once stood on, there ain’t nothing going to change. Folks, we need to destroy the house and go build something new somewhere else."

Decolonising academic discourse and promoting inclusivity

Other panelists included Prof Itumeleng Mosala, an academic specialising in theology and religious studies, who passionately highlighted the need to decolonise theological discourse and challenge Eurocentric narratives for a more inclusive academic environment. Additionally, Prof Vasu Reddy, Vice-Chancellor: Research and Internationalisation of the UFS, stressed the value of embracing diverse perspectives and knowledge systems to cultivate critical thinking and intercultural understanding among students.

Promoting social justice through higher education

Dr Phethiwe Matutu, CEO of Universities South Africa (USAf), spoke about the pivotal role of higher education institutions in promoting social justice through global engagement and addressing historical injustices to build a more equitable society. “Success in higher education hinges on multiple components, including access, resources, and the integration of indigenous knowledge systems. Embracing indigenous knowledge is vital not only for cultural affirmation but also for global advancement, with numerous universities and organisations making significant strides in this area.”

“Pedagogies that promote social justice, such as peer learning and reflective teaching, are essential. These methods validate students' knowledge and encourage comprehensive learning. The Ubuntu pedagogy, which emphasises care, collaboration, and language, is particularly affirming and relevant in advancing education,” she added.

Towards equity and renewal

Three recommendations were proposed for consideration: undoing the residue of colonial leadership ethos, leveraging African knowledge systems in education, and continuously questioning and reflecting on practices to ensure alignment with values and genuine progress.As the event concluded, Prof Petersen urged attendees to reflect on the insights shared and consider their roles in driving positive change within their communities and institutions. The UFS Africa Day event served as a platform for robust discourse on advancing global citizenship and African higher education, reaffirming the institution's commitment to excellence, inclusivity, and the pursuit of knowledge for societal transformation.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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