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28 May 2024 | Story Jacky Tshokwe | Photo supplied
Reading Culture
The University of the Free State Faculty of Humanities and the Library Information Services proudly established a brand-new school library at Kagisano Combined School on 14 May 2024.

In a bid to cultivate a culture of reading within the community and bolster the University of the Free State's (UFS) Vision 130, the Faculty of The Humanities has embarked on a transformative journey of collaboration with the Library Information Services (LIS). This partnership symbolises a commitment to not only academic excellence, but also social responsibility, aiming to make a tangible difference in the lives of those within our community.

On 14 May, the Dean’s office – in synergy with LIS and the Department of Plant Sciences – undertook a meaningful venture at Kagisano Combined School in Ikgomotseng to establish a school library, making it an engaging and welcoming space for learners.

Led by Dr Dimitri Veldkornet and supported by four dedicated PhD candidates, the Department of Plant Sciences has made a remarkable impact by enhancing the library's surroundings with indigenous flowers. Beyond mere beautification, this initiative also served as an educational opportunity, as five learners from the school were trained to care for these plants, fostering a sense of ownership and environmental stewardship.

Colleagues from LIS meticulously and simultaneously organised the library space, ensuring that reading materials were properly catalogued and shelved for easy access. In addition, LIS generously donated furniture, including shelves, tables, and chairs, to create an inviting environment conducive to learning and exploration.

The collaborative effort extended beyond academic circles, as the community of Ikgomotseng and Letsatsi Trust demonstrated remarkable hospitality by combining resources to provide refreshments for UFS colleagues and community members involved in the initiative. This gesture exemplifies the power of collective action and highlights the interconnectedness between the university and its surrounding communities.

By revitalising the school library and fostering a culture of reading, this partnership exemplifies the core values of social responsibility and community engagement espoused by the UFS. Moreover, it underscores the university's commitment to Vision 130, which envisions a future where education transcends the confines of academia to positively impact society at large.

As we continue to forge ahead, let us remember that true progress is measured not only by academic achievements, but also by the meaningful contributions we make to the communities we serve. Together, through collaboration and compassion, we can create a brighter, more inclusive future for all. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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