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Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Charlotte Maxeke Memorial Lecture launches national Women’s Month Celebrations
2012-08-17

Free State Premier Ace Magashule with President Jacob Zuma during the Charlotte Maxeke Memorial Lecture held on the Bloemfontein Campus.
Photo: Stephen Collett
6 August 2012

 

“Mother of African Freedom, heroine, teacher, unifier and true revolutionary.”

That is how dignitaries such as President Jacob Zuma, African Union (AU) Commission Chairperson Dr Nkosazana Dlamini Zuma, Basic Education Minister Angie Motshekga and others described Charlotte Maxeke, the woman they came to celebrate at the University of the Free State on 4 August 2012.

President Zuma honoured the life of the ANC Women’s League stalwart in delivering the fifth annual Charlotte Maxeke Memorial Lecture. The event officially kicked off the national Women’s Month celebrations and thousands of people made their way to the Bloemfontein Campus to listen to the President’s address.

President Zuma told the audience in the Callie Human Centre that women activism had not started with the 1956 march to the Union Buildings – it began much earlier. He spoke about Charlotte Maxeke’s leading role in the landmark 1913 march against pass laws in Bloemfontein and said this had inspired bravery and enthusiasm in the hearts of many in the struggle.

“As a collective, we must emulate the contribution of Mama Maxeke. In her honour, we must continue to open new paths for women, enable them to break new ground in leadership." President Zuma said Charlotte Maxeke, who believed a woman’s place was everywhere, had to be smiling with regard to Dr Dlamini Zuma’s appointment as Chairperson of the AU Commission.

In her speech, Dr Dlamini Zuma encouraged women to embrace the African Decade of Women, saying it was their responsibility to define and implement the changes they want to see. “We should define for ourselves what this decade means, define that we want to do, the role we want to play and achieve during this decade.”

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