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03 October 2024 | Story Ansie Barnard | Photo Supplied
Amrut Foundation 2024
From left to right: Londeka Mkhwanazi, Semither Mkhize, Salima van Schalkwyk, Slindokuhle Ndlovu, Asanda Mpinga, Mantombi Molefe, Ntombinkulu Khumalo, Mosebjadi Chauke and Thembinkosi Mkhwanazi.

The Amrut Foundation, in partnership with the University of the Free State (UFS), successfully hosted its Inaugural Innovathon at the UFS Qwaqwa Campus. This competition is designed to identify and support innovative products and services that not only generate profit but also contribute to the public good, with a strong emphasis on ethical business practices. Through this collaboration, students gain national exposure for their businesses and receive support to create sustainable social enterprises.

Five teams of student social entrepreneurs from the Qwaqwa campus were shortlisted to participate in the regional finals. Their selection was based on ventures that adhered to a social entrepreneurship model and demonstrated plans for long-term profitability and sustainability.

During the Innovathon, a panel of judges from the UFS, the Amrut Foundation, and the Small Enterprise Development Agency (SEDA) selected two outstanding teams to represent the UFS at the national finals, which will take place in October. The winning ventures, Biofly-Pro and Root Rescue were each awarded R20,000 to further develop and expand their initiatives.

Hemang Desai, Executive Director of the Amrut Foundation, expressed his enthusiasm for the event: "Amrut is proud to co-host the Free State leg of the inaugural Innovation Challenge with the UFS. Supporting students with entrepreneurial ambitions that align with societal care is one of our key focus areas."

Dr Grey Magaiza, Senior Lecturer and Deputy Director for the Centre for Gender and Africa Studies at the UFS, highlighted the importance of social entrepreneurship: “Social entrepreneurship is a collaborative effort towards creating sustainable and ethical business processes. The two winning projects embody these principles, and we look forward to their continued growth. In line with our Vision 130, social entrepreneurship can serve as a critical lever for university-community engagement.”

Congratulations to Biofly-Pro and Root Rescue on their well-deserved achievements! 

News Archive

From Architecture graduate to fashion sensation
2016-11-14

Description:Paul Whitehead  Tags: Paul Whitehead  longdesc=

Paul Whitehead, owner and founder of
Major John.
Photo: Supplied

Paul Whitehead never thought the small business he started in his hostel room at the University of the Free State (UFS) in Huis Abraham Fischer on the Bloemfontein Campus would develop into something of magnitude.

Paul, who completed his Honours degree in Architecture in 2015 at the UFS, is currently taking a gap year due to the rapid growth of his business. Major John started back in December 2012, with Love Warrior becoming Paul’s first outlet. In 2014 Paul started manufacturing his first series of timber bow ties and after that, sales started booming.

Supplier to 16 outlets in South Africa

“We currently supply 16 outlets throughout South Africa with a range of products such as timber bow ties, genuine leather suspenders and concrete and timber desk lamps, as well as other leather products,” Paul says.

He says that a new range of nine timber bow ties is launched every four months. “The timber is recycled and the fabric is handpicked from around the country to ensure quality, thus the bow ties are hand-crafted and unique,” Paul says.

Trust your gut feeling and believe in yourself

His main goal with the timber bow ties is to expand while the unique quality of the product is not compromised. “We are also in a process of expanding the range of our products in the exclusive market.”

Paul attributes his success to delivering excellent service to people who appreciate his pride and joy, his Major John collection. He encourages future entrepreneurs to listen to others’ advice, but to trust their own gut feeling and always believe in themselves.

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