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EMS PhDs
Dr Shaun Watson, Prof Philippe Burger, Dr Marese Lombard, and Dr Ambrosé Du Plessis.

As the University of the Free State (UFS) continues to celebrate the achievements of its graduates during the April 2025 graduation ceremonies, three academic staff members from the UFS Faculty of Economic and Management Sciences (EMS) are among those marking a significant milestone with the successful completion of their doctoral degrees.

Prof Philippe Burger, Dean of the EMS Faculty, reflected on the significance of the moment and applauded the trio of new EMS PhD graduates: Dr Shaun Watson, Dr Marese Lombard, and Dr Ambrosé Ray du Plessis.

“For the EMS Faculty to have three staff members obtain a PhD on one day is very special,” Prof Burger said. “These colleagues have grown their standing in the scholarly community and are now, with a PhD in the bag, ready to take on the academic world and the world at large. The EMS Faculty places a high premium on our staff holding a PhD, so we strongly encourage those who are not in possession of a PhD to pursue one.”

Prof Burger added that their achievements not only reflect personal dedication and professional growth but also contribute to the University of the Free State’s Vision 130 goal: to have 75% of academic staff holding doctoral degrees by 2034.

The EMS academics who graduated during the April 2025 ceremonies are:

 

Dr Shaun Watson: Understanding markets through restatements

Dr Shaun Watson, a senior lecturer in the UFS School of Accountancy since 2006, earned his PhD in Management Accounting with a thesis titled ‘Market Efficiency and Share Price Reaction Following the Retrospective Restatement of Financial Statements of JSE-Listed Companies’. His study analysed how financial restatements affect market behaviour, providing key insights for policymakers and investors navigating emerging markets.

“For me, it was both a personal challenge and a professional goal,” Dr Watson said. “I’d often wondered if I had what it takes to complete a PhD and, as an academic, I saw it as the pinnacle of our field. My wife was the one who told me to ‘Nike – just do it!’ Her belief in me, along with the quiet support of my family, gave me the push I needed to start, and the strength to keep going.”

To those still considering the journey, Watson offered this advice: “Do it for yourself – because if you don’t, you will never finish. It is a demanding journey that requires sacrifice and perseverance, but the reward of discovering something meaningful is worth every moment.”

 

Dr Marese Lombard: Taxation as a tool for sustainable agriculture

Also from the School of Accountancy, Dr Marese Lombard received her PhD in Taxation. Her research, ‘Taxation as a Method to Promote Sustainable Agriculture in South Africa’, is the first of its kind to offer empirical evidence on how tax provisions could be used to incentivise sustainability in local agriculture.

“I hope to see a conversation regarding policy changes as to how taxation can be used as a positive method to impact sustainability,” Dr Lombard said. “If taxation can be used to further assist our agricultural industry to become more sustainable, it can not only increase our competitive edge but also address the concern of food security.”

Reflecting on her personal growth, she said, “It has taught me that we are more resilient than we think. The challenge of taking on a PhD has made me more open to other ideas and approaches, and more comfortable with criticism – not just in academia, but in life.”

 

Dr Ambrosé Ray du Plessis: Rethinking the political-administrative divide

From the Department of Public Administration and Management, Dr Ambrosé Ray du Plessis earned his PhD in Public Administration and Management. His thesis, ‘The Political-Administrative Dichotomy in Coalition-Led Metropolitan Municipalities: A South African Perspective’, developed a fresh conceptual framework for understanding the tensions and complexities within coalition-led governance, using the City of Johannesburg as a case study.

“For me, academia is a calling, and I believe that a PhD is an essential stepping stone to be successful in academia,” Dr Du Plessis said. “Being the first in my family to do a PhD motivated me to work harder, as I wanted to inspire those who will come after me.”

Balancing full-time lecturing and doctoral research required immense discipline: “I often had to work at night and over weekends to meet my deadlines… but the emotional and intellectual support from my PhD promoter, Prof Liezel Lues, was central to my success.”

Now, Dr Du Plessis hopes to deepen academic discourse on coalition politics: “My research addresses critical gaps and provides fresh insights into the political-administrative discourse as it can be applied to real-world coalition government problems in South Africa… I hope my work can leave a lasting impact – not only within academia but also in practical applications that benefit society.”

 

A testament to resilience and purpose

While their research topics differ vastly, all three describe their PhD journeys as transformative, both professionally and personally. From late nights and weekend writing sessions to intense supervision relationships, each story reflects a deeper commitment to scholarship – and to growing the UFS’s intellectual capital.

News Archive

Dr Oprah Winfrey praises our university
2011-08-24

 

Dr Oprah Winfrey after receiving her honorary doctorate degree.
Photo: Rian Horn

Photo gallery

Video clip

Transcription (pdf document)
 

“I came 8 000 miles to say, thank you, Vrystaat!” and “God bless South Africa,” were the words Dr Oprah Winfrey used yesterday to respectively open and close her address to an overflowing Callie Human Centre on our Bloemfontein Campus.

Our university awarded an honorary doctorate in Education to Dr Winfrey during a stately, yet warm and cheerful affair yesterday, which saw the 4 500 seater Callie Human Centre packed to the rafters with adoring fans, staff members and students. 

The honorary doctorate is in recognition of her unparalleled dedication to improving the lives and futures of so many by improving education and ensuring that it is accessible to all. Through her award-winning show, The Oprah Winfrey Show (which concluded this year after 25 years of entertainment and service), and the various charity organisations she has established, Dr Winfrey has harnessed the power of her iconic stature in the struggle to eradicate poverty and make education accessible to all.

The ceremony’s audience was entertained by South African music legend, Ms Sibongile Khumalo, the Bloemfontein Children’s Choir, Bartimea School for the Deaf and Blind’s Sign Language Choir, and several other musical performers as well as dancers.

Dr Winfrey could not hold back her tears when Mr John Samuel, interim Director of our International Institute for Studies in Race, Reconciliation and Social Justice, described her as an “honorary daughter of South Africa”. She proved just how much the country means to her when she joined in the singing of the South African national anthem, Nkosi Sikeleli, despite struggling with the words in some parts.

According to Dr Winfrey, her interest in our university began after she had read an article by Prof. Jonathan Jansen, Vice-Chancellor and Rector, in which he emphasised the need for South Africans to stop accepting mediocrity, if ever the country is to develop to its full potential.

She asked Mr Samuel to convey her message of support to Prof. Jansen and the wheels, which led to today’s great event, were set in motion. 

She also expressed her admiration of the transformation process at our university and our commitment to “reconciliation, peace and harmony”. “What has happened at the University of the Free State is nothing short of a miracle and this is truly what the New South Africa is about,” she said to loud cheers from the audience. 

To emphasise her point, she called the five workers from the Reitz video to the stage and used their forgiveness and acceptance of the students responsible for the video as an example of the healing achieved at the UFS. 

“Having seen this forgiveness has allowed me to expand my vision of what we can be.” She also delivered a message of encouragement and reminded students that anyone, despite their circumstances and background, could become successful and grow to overcome their obstacles, as she had done.

“Anyone can be successful if they put their mind to it, work hard and are diligent,” she said. “We must all strive for more than success, though, and fulfil the highest expression of ourselves as humans by realising who you are and what you are meant to be.”

Following her address, Dr Winfrey answered several questions from our students, giving them advice on, among other things, how to choose a career that is right for them, and good characteristics to look for in leaders and peers.

She also mentioned that several learners from the Oprah Winfrey Leadership Academy, which has its very first group of Grade 12 learners this year, would be visiting our university next month in order to help them select a university to attend next year.

 

Media Release
25 June 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
  

 

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